Content Marketing Exec: AI-Driven Social Content & Growth

Nutrition Pro Fitness Sdn Bhd; Petaling Jaya; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Miscellaneous allowance

Education support

Sports (e.g. Gym)

EPF & Socso

Annual Leave

High sales commission

Job summary

Nutrition Pro Group in Malaysia is hiring a Content Marketer to plan monthly strategies, create engaging short-form content, and optimize campaigns across TikTok, Instagram, Facebook, and more. The role requires data-driven decision making, AI literacy, and the ability to manage multiple projects in a fast-paced team.

You will collaborate with influencers, manage campaigns on Meta/Google/TikTok Ads, and craft compelling ad copy while building relationships within the fitness ecosystem.

Qualifications

• Minimum 2 years of experience in Content Marketing, Social Media Marketing or Content Creation.
• Strong understanding of TikTok, Instagram and Facebook content strategies.
• Good knowledge of content marketing funnels (TOFU, MOFU & BOFU).
• Able to analyse content performance and make data-driven decisions.
• Proficient in CapCut, Premiere Pro or equivalent video editing software.
• Strong understanding of storytelling, hooks, retention and short-form video structure.
• Comfortable planning, filming and directing content independently.
• Familiar with ChatGPT and AI tools to improve content creation efficiency.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and teamwork skills.
• Hands‑on experience running campaigns on Meta Ads Manager, Google or TikTok Ads is a plus
• Proven experience writing ad copy that converts — able to share past ad copy or campaign results

Responsibilities

• Plan and execute monthly content strategies across multiple social media platforms.
• Create content that supports every stage of the marketing funnel (TOFU, MOFU & BOFU).
• Research customer pain points, competitors and market trends to generate engaging content ideas.
• Script, shoot and edit short-form content for TikTok, Instagram, Facebook and other platforms.
• Create educational, entertaining and conversion-focused content.
• Adapt quickly to trending topics and produce timely content.
• Monitor and analyse content performance using key metrics such as views, watch time, engagement, CTR and conversions.
• Continuously optimise content based on data rather than assumptions.
• Identify winning content formats and scale what works.
• Leverage ChatGPT and relevant AI tools for research, scripting, copywriting and content ideation.
• Explore new AI tools and workflows to improve productivity and content quality.
• Utilize AI platforms such as ChatGPT, Claude, Gemini, and other productivity tools to improve workflow efficiency, content generation, analysis, and campaign execution.
• Explore and implement AI-driven marketing workflows, automation solutions, and emerging technologies to enhance operational effectiveness.
• Source and build relationships with affiliates, influencers and content creators.
• Coordinate collaboration campaigns and content deliverables.
• Track campaign performance and recommend improvements.

Skills

Content marketing

Social media marketing

Storytelling

Data-driven decisions

Project management

Communication

Campaign optimization

Ad copywriting

Tools

CapCut

Premiere Pro

Job description

Nutrition Pro Group in Malaysia is hiring a Content Marketer to plan monthly strategies, create engaging short-form content, and optimize campaigns across TikTok, Instagram, Facebook, and more. The role requires data-driven decision making, AI literacy, and the ability to manage multiple projects in a fast-paced team.

You will collaborate with influencers, manage campaigns on Meta/Google/TikTok Ads, and craft compelling ad copy while building relationships within the fitness ecosystem.