Content Marketing Executive

Nutrition Pro Fitness Sdn Bhd; Petaling Jaya; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Miscellaneous allowance

Education support

Sports (e.g. Gym)

EPF & Socso

Annual Leave

High sales commission

Job summary

Nutrition Pro Group in Malaysia is hiring a Content Marketer to plan monthly strategies, create engaging short-form content, and optimize campaigns across TikTok, Instagram, Facebook, and more. The role requires data-driven decision making, AI literacy, and the ability to manage multiple projects in a fast-paced team.

You will collaborate with influencers, manage campaigns on Meta/Google/TikTok Ads, and craft compelling ad copy while building relationships within the fitness ecosystem.

Qualifications

• Minimum 2 years of experience in Content Marketing, Social Media Marketing or Content Creation.
• Strong understanding of TikTok, Instagram and Facebook content strategies.
• Good knowledge of content marketing funnels (TOFU, MOFU & BOFU).
• Able to analyse content performance and make data-driven decisions.
• Proficient in CapCut, Premiere Pro or equivalent video editing software.
• Strong understanding of storytelling, hooks, retention and short-form video structure.
• Comfortable planning, filming and directing content independently.
• Familiar with ChatGPT and AI tools to improve content creation efficiency.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and teamwork skills.
• Hands‑on experience running campaigns on Meta Ads Manager, Google or TikTok Ads is a plus
• Proven experience writing ad copy that converts — able to share past ad copy or campaign results

Responsibilities

• Plan and execute monthly content strategies across multiple social media platforms.
• Create content that supports every stage of the marketing funnel (TOFU, MOFU & BOFU).
• Research customer pain points, competitors and market trends to generate engaging content ideas.
• Script, shoot and edit short-form content for TikTok, Instagram, Facebook and other platforms.
• Create educational, entertaining and conversion-focused content.
• Adapt quickly to trending topics and produce timely content.
• Monitor and analyse content performance using key metrics such as views, watch time, engagement, CTR and conversions.
• Continuously optimise content based on data rather than assumptions.
• Identify winning content formats and scale what works.
• Leverage ChatGPT and relevant AI tools for research, scripting, copywriting and content ideation.
• Explore new AI tools and workflows to improve productivity and content quality.
• Utilize AI platforms such as ChatGPT, Claude, Gemini, and other productivity tools to improve workflow efficiency, content generation, analysis, and campaign execution.
• Explore and implement AI-driven marketing workflows, automation solutions, and emerging technologies to enhance operational effectiveness.
• Source and build relationships with affiliates, influencers and content creators.
• Coordinate collaboration campaigns and content deliverables.
• Track campaign performance and recommend improvements.

Skills

Content marketing

Social media marketing

Storytelling

Data-driven decisions

Project management

Communication

Campaign optimization

Ad copywriting

Tools

CapCut

Premiere Pro

Job description

Plan and execute monthly content strategies across multiple social media platforms.

Create content that supports every stage of the marketing funnel (TOFU, MOFU & BOFU).

Research customer pain points, competitors and market trends to generate engaging content ideas.

2. Content Creation

Script, shoot and edit short-form content for TikTok, Instagram, Facebook and other platforms.

Create educational, entertaining and conversion-focused content.

Adapt quickly to trending topics and produce timely content.

3. Performance Marketing

Monitor and analyse content performance using key metrics such as views, watch time, engagement, CTR and conversions.

Continuously optimise content based on data rather than assumptions.

Identify winning content formats and scale what works.

4. AI & Productivity

Leverage ChatGPT and relevant AI tools for research, scripting, copywriting and content ideation.

Explore new AI tools and workflows to improve productivity and content quality.

Utilize AI platforms such as ChatGPT, Claude, Gemini, and other productivity tools to improve workflow efficiency, content generation, analysis, and campaign execution.

Explore and implement AI-driven marketing workflows, automation solutions, and emerging technologies to enhance operational effectiveness.

Source and build relationships with affiliates, influencers and content creators.

Coordinate collaboration campaigns and content deliverables.

Track campaign performance and recommend improvements.

Job Requirements

Minimum 2 years of experience in Content Marketing, Social Media Marketing or Content Creation.

Strong understanding of TikTok, Instagram and Facebook content strategies.

Good knowledge of content marketing funnels (TOFU, MOFU & BOFU).

Able to analyse content performance and make data-driven decisions.

Proficient in CapCut, Premiere Pro or equivalent video editing software.

Strong understanding of storytelling, hooks, retention and short-form video structure.

Comfortable planning, filming and directing content independently.

Familiar with ChatGPT and AI tools to improve content creation efficiency.

Able to manage multiple projects and meet deadlines in a fast-paced environment.

Excellent communication and teamwork skills.

Hands‑on experience running campaigns on Meta Ads Manage, Google or TikTok Ads is a plus

Proven experience writing ad copy that converts — able to share past ad copy or campaign results

Bonus Skills

Experience working with TikTok Shop or e‑commerce brands.

Experience creating UGC and performance ad creatives.

Experience working with affiliates, influencers or KOLs.

Basic graphic design skills (Canva, Photoshop or Illustrator).

Basic photography and lighting setup knowledge.

Perks and benefits Miscellaneous allowance Education support Sports (e.g. Gym) EPF & Socso,Annual Leave,High sales commission,On

FMCG Manufacturing 11-50 employees

At Nutrition Pro Group, we don't just sell supplements — we build the ecosystem that powers Malaysia's fitness movement.

What started in 2012 as a small online store has grown into one of Malaysia's largest sports nutrition and fitness groups, with an expanding network that spans retail, product innovation, personal training, and performance gyms.

Today, we own and operate some of the country's most recognized fitness and supplement brands — Muscle metabolix, Fit first, PSL, NPSG and many mores.

At Nutrition Pro Group, we don't just sell supplements — we build the ecosystem that powers Malaysia's fitness movement.

What started in 2012 as a small online store has grown into one of Malaysia's largest sports nutrition and fitness groups, with an expanding network that spans retail, product innovation, personal training, and performance gyms.

Today, we own and operate some of the country's most recognized fitness and supplement brands — Muscle metabolix, Fit first, PSL, NPSG and many mores.