Consumer Sales Head

Big C Supercenter Public Company Limited; Selangor; On-site; MYR 180,000 - 300,000; Full time

Job summary

Big C Supercenter Public Company Limited is seeking a senior market leader to drive growth across sales, marketing and business development in Malaysia. You will shape commercial strategy, identify new markets, and align forecasting with production and supply chain.

The role demands a decade of FMCG experience, strong leadership, and a data-driven mindset to improve profitability, manage key accounts, and lead cross-functional teams toward ambitious targets.

Qualifications

• Degree in Business Studies or Marketing or equivalent.
• Minimum 10 years FMCG experience across Sales, Marketing, Trade Marketing, or Channel Development.
• Strong CRM understanding and client relationship management.
• Extensive experience with Key Accounts and Distributors/Stockists.
• Strong interpersonal and leadership skills; able to influence at all levels.
• Proficient in data analysis, reporting, and making strategic recommendations.
• Ability to translate operational initiatives into sales/marketing impact.
• Business sense with practical problem-solving.
• Proven success in fast-paced environments and meeting timelines.
• Action-oriented team player with proactive mindset.

Responsibilities

• Develop and implement commercial strategies to achieve revenue targets.
• Identify new market opportunities locally and for exports.
• Align sales forecasts with production planning and supply chain capacity.
• Lead pricing strategy for competitiveness and profitability.
• Drive digital transformation in sales and marketing.
• Oversee sales performance across retail, distributors, OEM, and export.
• Set sales targets, KPIs, and budgets.
• Monitor and analyze sales data to drive decisions.
• Build and manage a high-performing sales team.
• Develop brand positioning and product marketing strategies.
• Lead product launches and promotional campaigns.
• Analyze market trends and competitor activity.
• Collaborate with R&D for new product development.
• Leverage digital channels and e-commerce for brand growth.
• Identify and secure new business opportunities and partnerships.
• Expand distribution channels and key accounts.
• Negotiate contracts with clients, distributors, and partners.
• Explore export opportunities and international market entry.
• Develop strategic alliances with regional and international partners.
• Maintain relationships with key customers and stakeholders.
• Handle major client negotiations and issue resolution.
• Ensure high levels of customer satisfaction and retention.
• Manage commercial budget, revenue forecasts, and profit margins.
• Monitor cost structures and pricing models.
• Prepare and present reports to senior management.
• Work with Production, QA, Supply Chain, Finance to ensure alignment.
• Ensure alignment between demand planning and manufacturing capacity.
• Support compliance with food safety and regulatory standards.

Skills

Sales leadership

Key Account Mgmt

Distributor mgmt

Data analysis

Cross-functional collab

Strategic thinking

People management

Stakeholder comms

Education

Business/Marketing degree

Job description

• Develop and implement commercial strategies to achieve company revenue and growth targets
• Identify new market opportunities (local & export markets)
• Align sales forecasts with production planning and supply chain capacity
• Lead pricing strategy to ensure competitiveness and profitability
• Drive digital transformation in sales and marketing
• Oversee sales performance across all channels (retail, distributors, OEM, export)
• Set sales targets, KPIs, and budgets
• Monitor and analyze sales data to drive decision-making
• Build and manage a high-performing sales team

C. Marketing & Branding

• Develop brand positioning and product marketing strategies
• Lead product launches and promotional campaigns
• Analyze market trends, customer behavior, and competitor activities
• Collaborate with R&D for new product development based on market demand
• Leverage digital channels and e-commerce platforms for brand growth

D. Business Development

• Identify and secure new business opportunities and partnerships
• Expand distribution channels and key accounts
• Negotiate contracts with clients, distributors, and partners
• Explore export opportunities and international market entry
• Develop strategic alliances with regional and international partners

E. Customer Relationship Management

• Maintain strong relationships with key customers and stakeholders
• Handle major client negotiations and issue resolution
• Ensure high levels of customer satisfaction and retention

F. Financial & Performance Management

• Manage commercial budget, revenue forecasts, and profit margins
• Monitor cost structures and pricing models
• Prepare and present reports to senior management

G. Cross-Functional Collaboration

• Work closely with Production, Quality Assurance, Supply Chain, and Finance teams
• Ensure alignment between demand planning and manufacturing capacity
• Support compliance with food safety and regulatory standards

Qualifications:

• Degree holder in Business Studies/Marketing or its equivalent
• Minimum 10 years working experiences in FMCG companies in various functions (Sales/ Marketing/ Trade Marketing/ Channel Development)
• Ability to communicate and have a good understanding of customer relationship management
• Have extensive experience with managing Key Accounts and Distributors/Stokist
• Strong interpersonal and leadership skills. Ability to effectively interface, present and influence at all levels
• Must be proficient at analysing data, building reporting and making strategic recommendations based on data and trends
• Ability to understand the impact of operational initiatives from a Sales or Marketing perspective
• Keen business sense, with ability to find practical business solutions to problems
• Proven success working in a fast paced environment and ability to meet timelines
• Ability to make changes in order to drive projects forward, without losing sight of overall goals
• As an individual, you are performance driven, proactive and an action-oriented team player