Consumer Marketing Manager

Philips; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Philips Malaysia in Kuala Lumpur is seeking a Consumer Marketing Manager to drive growth and strengthen brand equity by adapting global category roadmaps into local plans addressing consumer needs.

You will collaborate across R&D, Supply Chain, Finance and Sales to implement innovative product launches, lifecycle management, pricing, and shopper marketing, ensuring a cohesive consumer experience aligned with the Philips brand.

Qualifications

• Typically 8–12 years of relevant experience in consumer marketing or related fields.
• Bachelor's degree in Marketing, Business Administration, Economics or related discipline.
• Strong strategic thinking and category management skills.
• Experience with innovation and portfolio management, including new product launches and lifecycle management.
• Strong commercial and financial acumen, including pricing and A&P management.
• Excellent stakeholder management and cross‑functional leadership.

Responsibilities

• Develop and execute integrated innovation, communication, and portfolio roadmaps for new product launches and lifecycle management.
• Collaborate with global and regional cross‑functional teams (R&D, Supply Chain, Finance, Sales, Revenue Growth Management, Marketing) to deliver superior propositions.
• Translate global category strategies into locally relevant activation plans with content localization, channel optimization, and media planning.
• Integrate consumer, shopper, competitor and market insights into planning and portfolio decisions.
• Ensure a consistent Consumer Experience Journey aligned with Philips branding and category strategy.
• Lead pricing strategy development and portfolio management with commercial and finance teams.
• Own regional business planning, including A&P optimization and demand generation.
• Monitor performance with market analytics to improve share and growth.
• Develop go‑to‑market strategies with Sales and Channel teams.
• Support forecasting and demand planning with Integrated Supply Chain for readiness and supply continuity.
• Lead shopper marketing initiatives and activation plans for in‑market execution.
• Ensure timely delivery of strategic initiatives through stakeholder management.

Skills

Strategic thinking

Category management

Brand management

Stakeholder management

Education

Bachelor's degree in Marketing or related

Job description

Job title:
Consumer Marketing Manager

Your role:

Responsible for driving sustainable business growth and strengthening brand equity through the development and execution of consumer‑centric marketing, innovation and portfolio strategies. Leads the adaptation and deployment of global category roadmaps into market‑relevant plans that address local consumer needs, market dynamics, competitive landscapes and channel opportunities.

• Develop and execute integrated innovation, communication, and portfolio roadmaps encompassing new product launches, commercial innovations and lifecycle management of the existing portfolio, informed by consumer, shopper, market and competitive insights.
• Partner with global and regional cross‑functional teams including R&D, Supply Chain, Finance, Sales, Revenue Growth Management, Commercial Marketing and Marketing Communications to develop and deliver superior propositions that create meaningful consumer value and support category growth.
• Translate global category strategies into locally relevant consumer activation plans through content localization, channel optimization, media planning and consumer engagement initiatives aligned with local market opportunities and insights.
• Drive the continuous integration of consumer, shopper, competitor and market intelligence into business planning, innovation development and portfolio decisions to identify growth opportunities and strengthen market competitiveness.
• Ensure a consistent and differentiated Consumer Experience Journey across all consumer touchpoints, maintaining alignment with Philips brand positioning, visual identity and category strategy.
• Lead portfolio and pricing strategy development in partnership with commercial and finance teams, balancing consumer needs, market conditions, profitability and long‑term category objectives.
• Own regional business planning processes, including commercial performance management, A&P investment optimization, demand generation initiatives and support for commercial innovation deployment.
• Monitor business performance through market, brand, and commercial analytics, leveraging insights to optimize marketing effectiveness, strengthen brand health, improve market share and accelerate business growth.
• Collaborate with sales and channel teams to develop effective go‑to‑market strategies including assortment planning, channel‑specific portfolio recommendations, pricing guidance and promotional activation to maximize category performance.
• Support forecasting, demand planning and portfolio planning processes in partnership with Integrated Supply Chain teams to ensure business readiness, supply continuity and successful market execution.
• Lead the development and execution of shopper marketing initiatives and launch activation plans, ensuring best‑in‑class in‑market execution and a seamless connection between consumer insights, brand strategy and commercial outcomes.
• Ensure timely delivery of strategic initiatives through effective stakeholder management and cross‑functional collaboration, balancing consumer impact, operational excellence and financial performance

You're the right fit if:

• Typically 8-12 years of relevant experience in consumer marketing, category management, brand management or commercial marketing.
• Minimum Bachelor's degree in Marketing, Business Administration, Economics or a related discipline.
• Strategic thinking and category management
• Innovation and portfolio management, including NPI launches and lifecycle management
• Commercial and financial acumen, including pricing strategy, A&P management and business performance analytics
• Stakeholder management and cross‑functional leadership
• preferably from Consumer Goods, FMCG, Consumer Durables orConsumer Electronics
• Candidates with strong consumer‑centric marketing experience from adjacent industries are also welcome to apply

How we work together

We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week.
Onsite roles require full‑time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business.

Discover our rich and exciting history.

Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

Philips Consumer Lifestyle provides a wide spectrum of solutions to meet the needs of consumers in health and well-being. We built our entire company around the belief that every human matters, and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve.

Philips Consumer Lifestyle provides a wide spectrum of solutions to meet the needs of consumers in health and well-being. We built our entire company around the belief that every human matters, and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve.

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