Market Intelligence & Consumer Insights Manager

MAMEE; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Jora Malaysia is seeking an experienced Market Intelligence professional to monitor market trends, consumer behaviour and category dynamics. You will design research frameworks, develop questionnaires and oversee online surveys and focus groups to uncover actionable insights for brand and new product development.

You will lead agency selection and project management, triangulate data sources, and present clear implications for strategy and communication.

Qualifications

• Bachelor's degree or above in Marketing, Market Research, Business, Psychology, Sociology, Statistics or a related field.
• 5–8+ years of relevant experience in market intelligence, consumer insights, consumer research, brand strategy, marketing or a related field.
• Strong experience in quantitative research, with a good understanding of qualitative research.
• Proven ability to independently develop research frameworks, questionnaires and research briefs.
• Strong analytical, critical-thinking, communication and presentation skills.
• FMCG experience is an added advantage.
• Previous brand or marketing experience with an understanding of brand positioning, consumer segmentation and brand equity.
• Familiarity with AI and modern research tools to improve research efficiency and analysis.

Responsibilities

• Monitor market, consumer, category and competitive trends to identify emerging opportunities and information gaps.
• Translate business questions and market observations into clear research objectives and hypotheses.
• Assess whether emerging trends represent meaningful opportunities rather than short-term hype.
• Determine what needs to be validated and build the appropriate research framework, methodology and desired outcome.
• Challenge assumptions and ensure research remains focused, practical and relevant to business decisions.
• Apply strong understanding of consumers, brands and category dynamics to research and business questions.
• Design quantitative and qualitative research approaches based on objectives and hypotheses.
• Develop high-quality questionnaires and discussion guides for online surveys and focus groups.
• Manage research briefs, RFPs, agency evaluation and project timelines and budgets.
• Analyse findings, triangulate evidence from multiple sources and translate insights into implications for brand and product strategies.

Skills

Quantitative research

Qualitative research

Analytical thinking

Communication

Presentation skills

AI tools familiarity

Social listening

Education

Bachelor's degree or above in Marketing

Market Research

Business, Psychology, Sociology, Statistics or related field

Tools

Online survey platforms

Social listening tools

Focus group facilities

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Monitor market, consumer, category and competitive trends to identify emerging opportunities and important information gaps.

Translate business questions and market observations into clear research objectives and hypotheses.

Assess whether emerging trends represent meaningful consumer or market opportunities rather than short-term hype.

Determine what needs to be validated and build the appropriate research framework, methodology and desired outcome.

Challenge assumptions and ensure research remains focused, practical and relevant to the business decision.

2. Consumer, Brand & Category Understanding

Apply strong understanding of consumers, brands and category dynamics to research and business questions.

Understand demographic, life-stage and behavioural segmentation.

Analyse consumer behaviour, usage occasions, needs, motivations, attitudes and perceptions.

Understand consumer psychology and how it influences purchase and consumption behaviour.

Apply brand and category knowledge to identify meaningful consumer needs and market opportunities.

3. Research Design & Execution

Design appropriate quantitative and qualitative research approaches based on research objectives and hypotheses.

Independently develop high-quality questionnaires and qualitative discussion guides, keeping research focused and concise.

Be hands-on in launching online surveys for quick deep dives, hypothesis validation and understanding consumer behaviour.

Use social listening and online research tools to explore consumer conversations, behaviours, needs and trends.

Balance research quality, depth, speed and cost; experience with focus groups and focus group facilities is an added advantage.

4. Research Agency & Project Management

Develop research briefs and RFPs for larger qualitative and quantitative studies.

Evaluate research agencies, methodologies and proposals, and select appropriate research partners.

Review and challenge research designs, questionnaires, discussion guides, sampling and fieldwork plans.

Manage timelines, budgets, fieldwork and overall project quality.

Remain the owner of the research thinking and quality, while agencies provide specialist execution and fieldwork capabilities.

5. Analysis, Triangulation & Insight

Analyse quantitative and qualitative findings to identify meaningful patterns and differences across consumer segments.

Triangulate multiple sources of evidence, including research, market intelligence, social, e-commerce, trade and competitive observations.

Identify clear, actionable insights that address the business question and inform decision-making.

Translate findings into implications for brand, new product & category development and communication strategy.

Develop clear and compelling presentations that help management and cross-functional teams understand what it means and what to do next.

Requirements:

Bachelor's degree or above in Marketing, Market Research, Business, Psychology, Sociology, Statistics or a related field.

5–8+ years of relevant experience in market intelligence, consumer insights, consumer research, brand strategy, marketing or a related field.

Strong experience in quantitative research, with a good understanding of qualitative research.

Proven ability to independently develop research frameworks, questionnaires and research briefs.

Strong analytical, critical-thinking, communication and presentation skills.

FMCG experience is an added advantage.

Previous brand or marketing experience with an understanding of brand positioning, consumer segmentation and brand equity.

Familiarity with AI and modern research tools to improve research efficiency and analysis.