Chief Financial Operating Officer (D2C)

MVC Resources; Shah Alam; On-site; MYR 300,000 - 600,000; Full time

Job summary

Unknown startup in Shah Alam, Malaysia seeks a CFOO to lead Finance, HR and operations strategy, driving sustainable growth and execution. You will balance strategic planning with hands-on execution, aligning financial health, operational efficiency and people management for scalable operations.

Role requires visionary leadership, strong financial modelling, risk management and experience in a direct-to-consumer business.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or a related field.
• Professional qualifications (CFA, CPA, ACCA, MBA) would be a plus.
• Minimum 5-7 years of experience in finance, operations, or related fields.
• Strong understanding of financial modelling, risk management, and cash flow optimization in a direct-to-consumer business model.
• Proven track record in financial planning, cost management, and operational efficiency.
• Familiarity with technology and tools for financial, HR, and operational management.
• Strong leadership and communication skills, with the ability to work closely with cross‑functional teams and senior management.
• Ideally in a leadership role within a startup, e-commerce, or consumer goods environment.

Responsibilities

• Develop and execute financial strategies to support growth, profitability, and cost optimization.
• Oversee budgeting, forecasting, and financial modelling.
• Manage relationships with outsourced financial service providers and ensure timely reporting, compliance, and audits.
• Identify and mitigate financial risks with robust internal controls and governance.
• Drive capital allocation for working capital and investments.
• Lead end-to-end operational processes including supply chain and inventory management.
• Establish SOPs for logistics, procurement, and quality control.
• Utilize data and technology to improve operational visibility and customer experience.
• Champion process improvements and automation across operations.
• Develop HR strategies focused on talent acquisition, engagement, and retention.
• Oversee HR outsourcing for payroll and compliance.
• Foster a high-performance culture through training and inclusive practices.
• Ensure compliance with labor laws and HR best practices.

Skills

Leadership

Communication

Financial modelling

Risk management

Cash flow optimization

Cross-functional collaboration

Education

Bachelor’s degree (Finance/Accounting/Economics)

CFA/CPA/ACCA/MBA (preferred)

Tools

ERP systems

Data analytics tools

Job description

Shah Alam, Malaysia

Our client is a fast growing startup specializing in direct-to-consumer sales through rent-to-own and e-commerce channels, with a focus on electrical home appliances. This role requires to assess, set up and lead the Finance, HR, and operational strategies, ensuring sustainable growth and excellence in execution. The CFOO will be a key member of the executive team, responsible for driving the financial health, operational efficiency, and human capital management of our business. This role requires a visionary leader who can balance strategic planning with hands‑on execution, ensuring scalable operations.

1. Financial Planning and Execution

• Developand implement financial strategies to support business growth,profitability, and cost optimization.
• Overseebudgeting, forecasting, and financial modelling to ensure sounddecision-making.
• Managerelationships with outsourced financial service providers, ensuring timelyand accurate reporting, compliance, and audits.
• Identifyand mitigate financial risks, implementing robust internal controls andgovernance frameworks.
• Drivecapital allocation decisions to support key business initiatives,including working capital and investment management.

2. Operational Excellence

• Leadand optimize the end-to-end operational processes, including supply chain,inventory management, and customer fulfilment, ensuring efficiency andscalability.
• Partnerwith internal and external stakeholders to establish SOPs for logistics,procurement, and quality control.
• Utilizedata and technology to improve operational visibility, efficiency, andcustomer experience.
• Championprocess improvement initiatives, embracing automation and innovation tostreamline operations.
• Developand execute HR strategies aligned with the company’s goals, focusing ontalent acquisition, employee engagement, and retention.
• Overseeand coordinate with outsourced HR service providers for payroll,compliance, and other operational HR needs.
• Fostera high-performance culture by implementing training and developmentprograms and creating an inclusive workplace.
• Ensurecompliance with labor laws and HR best practices while shaping aprogressive HR policy framework.

4. Strategic Leadership

• Collaboratewith the CEO and business leaders to align financial, operational, and HRstrategies with the overall business vision.
• Monitorindustry trends and competitor activities to inform strategic decisions.
• Provideactionable insights and recommendations to the board and executive team todrive performance and scalability.
• Leadcross-functional initiatives to achieve long-term business goals, ensuringalignment and collaboration across departments.

Requirements

• Bachelor’sdegree in Finance, Accounting, Economics, or a related field; professionalqualification (e.g. CFA, CPA, ACCA, MBA) would be a plus.
• Minimum 5-7years of experience in finance, operations, or related fields.
• Strongunderstanding of financial modelling, risk management, and cash flowoptimization in a direct-to-consumer business model.
• Proven trackrecord in financial planning, cost management, and operational efficiency.
• Familiarity with technologyand tools for financial, HR, and operational management.
• Strongleadership and communication skills, with the ability to work closely withcross‑functional teams and senior management.
• Ideally in aleadership role within a startup, e-commerce, or consumer goodsenvironment.