Petaling Jaya, Malaysia | Posted on 09/16/2026
Lead the Finance function with strong commercial insightinto how a fast‑moving FMCG business operates. Go beyond compliance andaccounting by interpreting financial results in a commercial context, advisingmanagement on next steps, and supporting profitable growth. Provide clear,actionable financial information to the CEO/COO, while building a capable,analytical, and commercially aware Finance team.
Key Responsibilities
- CommercialFinancial Management : Develop deep understanding ofrevenue models, product portfolios, channels, and markets. Analyseperformance by business drivers, identify risks/opportunities early, andsupport decisions on pricing, promotions, margins, and market expansion.
- FMCGBusiness Understanding : Assess revenue, gross margin,distributor margins, trade spending, marketing investments, productlaunches, and inventory dynamics. Recognize that certain expenditures arestrategic investments in brand and growth, not just costs.
- ManagementReporting : Report directly to CEO/COO with clear,commercially meaningful insights. Explain performance trends, highlightstrengths alongside risks, and recommend actions. Ensure reportingreflects true business momentum.
- Revenue& Expense Classification: Maintain discipline inclassifying revenue, COGS, trade spend, marketing, and operating expenses.Ensure financial presentation provides management with meaningfulvisibility while remaining compliant.
- Budgeting& Forecasting : Lead budgeting and forecastingbased on commercial assumptions. Compare actuals vs. budget vs. forecast,explain variances, and recommend solutions proactively.
- BusinessPartnering : Act as senior Finance partner todepartment heads. Collaborate across revenue, brand, marketing, trade,operations, procurement, and product teams to improve decision‑making andchallenge assumptions constructively.
- Margin &Profitability Analysis: Monitor margins by product, SKU, customer,channel, and promotion. Identify leakage, analyse mix changes, andrecommend corrective actions.
- Inventory& Working Capital : Balance cash efficiency withoperational needs. Monitor stock cover, ageing, and working capital,ensuring sufficient inventory to support growth without excessive cashstrain.
- FinanceTeam Leadership : Build and develop a high‑performingFinance team. Move beyond transactional processing to analysis,forecasting, and business partnering. Coach team members, delegateprogressively, and develop successors to ensure sustainable capability.
- DecisionSupport : Provide financial analysis for newproducts, markets, customers, distributor agreements, pricing, promotions,and capital commitments. Prepare scenario analyses to guide managementdecisions.
- FinancialControl & Governance : Maintain strongcontrols, compliance, audit readiness, and governance. Ensure timely andaccurate reporting while keeping Finance a business enabler, not just acontrol function.
Requirement
- Strongaccounting foundation with commercial acumen.
- Experiencein FMCG, consumer goods, retail, or distribution environments.
- Skilledin management reporting, budgeting, forecasting, and commercial analysis.
- StrongExcel and financial modelling capability.
- Provenleadership and team development experience.
- Clearcommunicator able to translate numbers into actionable insights.