Channel Strategy & Growth Manager

JDE Peet's; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

JDE Peet's in Malaysia seeks a Channel Development Manager to design and execute channel strategies across retail environments. You will stay ahead of industry trends, identify growth opportunities, and work closely with the Channel Sales Head to align plans with the company AOP.

The role demands experience in FMCG trade marketing, strong analytics, and the ability to coordinate cross-functional teams to deliver profitable channel initiatives.

Qualifications

• Bachelor's degree or higher in any field.
• Minimum 5 years in FMCG Commercial or Distributor management.
• Experience in business planning & implementation of Customer/Channel Business Plans.
• Knowledge of P&L and supply chain reports.

Responsibilities

• Defining channel strategy and tactics by retail environment.
• Develop Channel strategies & plan in line with company AOP objective and direction.
• Monitor channel performance and analyze sales data to identify trends and opportunities for improvement.
• Coordinate planning and execution of channel and account activities and communicate plans to relevant teams.
• Provide channel demand forecast phasing based on market trend and channel activity.

Skills

Analytical skills

English fluency

Team player

Education

Bachelor's degree

Tools

AC Nielsen

Kantar

Job description

JDE Peet's in Malaysia seeks a Channel Development Manager to design and execute channel strategies across retail environments. You will stay ahead of industry trends, identify growth opportunities, and work closely with the Channel Sales Head to align plans with the company AOP.

The role demands experience in FMCG trade marketing, strong analytics, and the ability to coordinate cross-functional teams to deliver profitable channel initiatives.