Channel Strategy & Growth Manager

JDE Peet's; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

JDE Peet's is seeking a Channel Development Manager to craft channel strategies and tactics across retail environments, leveraging shopper insights and trade expertise. You will work with the Channel Sales Head to align strategies with the company’s objectives and drive growth.

Key responsibilities include monitoring performance, identifying distribution opportunities, and ensuring execution of channel plans and promotions.

Qualifications

• Bachelor’s degree or higher in any field.
• 5+ years in FMCG Commercial or distributor management with channel/category marketing exposure.
• Experience in business planning and project management is preferred.

Responsibilities

• Define channel strategy and tactics by retail environment.
• Develop channel strategies and plans aligned with company objectives.
• Monitor channel performance and analyze sales data for trends and opportunities.
• Coordinate channel activities with cross-functional teams and field sales.
• Review SKU distribution and market share; support profitable promotions.

Skills

Channel marketing

Trade marketing

Data analysis

Forecasting

Excel

Education

Bachelor’s degree

Tools

AC Nielsen

Kantar

Job description

JDE Peet's is seeking a Channel Development Manager to craft channel strategies and tactics across retail environments, leveraging shopper insights and trade expertise. You will work with the Channel Sales Head to align strategies with the company’s objectives and drive growth.

Key responsibilities include monitoring performance, identifying distribution opportunities, and ensuring execution of channel plans and promotions.