Channel & Shopper Activation Lead

Farm Fresh Berhad; Seri Kembangan; Sur place; MYR 60 000 - 120 000; Plein temps

Résumé du poste

Farm Fresh Berhad seeks an experienced Lead for channel and shopper activation to plan and execute across assigned retail channels. You will manage agencies and lead about 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.

The role requires a Bachelor’s degree or diploma in Marketing, Business, Communications or related field, with 2+ years in shopper activation or trade marketing and demonstrated leadership in field

Qualifications

• Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or a related discipline.
• More than two years of experience in shopper activation, trade marketing, events, retail operations or merchandising.
• Experience managing promoters, merchandisers, agencies or other field personnel.
• Experience planning and executing roadshows, sampling programmes and retail events.
• Understanding of retail channels, shopper behaviour and in-store execution principles.

Responsabilités

• Develop channel and shopper activation plans based on commercial priorities, shopper behaviour and retailer opportunities.
• Plan roadshows, sampling programmes, product launches, festive campaigns and retail events.
• Define activation objectives, mechanics, target outlets, manpower requirements, timelines and KPIs.
• Lead approximately 30 promoters and merchandisers, directly or through appointed agencies.
• Set field-team priorities, outlet assignments, performance targets and execution standards.
• Conduct product training, activation briefings and performance coaching.
• Prepare clear agency briefs based on approved activation and display requirements.
• Drive implementation of planograms and display plans developed by the Trade Marketing Manager.
• Oversee roadshows, sampling activities, retail events and major product launches.
• Review activation sales, sampling, conversion, productivity and outlet-performance results.

Connaissances

Leadership

Communication

Team coordination

Multi-tasking

Stakeholder management

Formation

Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or related

Outils

MS Excel

PowerPoint

Project management tools

Description du poste

Farm Fresh Berhad seeks an experienced Lead for channel and shopper activation to plan and execute across assigned retail channels. You will manage agencies and lead about 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.

The role requires a Bachelor’s degree or diploma in Marketing, Business, Communications or related field, with 2+ years in shopper activation or trade marketing and demonstrated leadership in field