CHANNEL & SHOPPER ACTIVATION ASSISTANT MANAGER

Farm Fresh Berhad; Seri Kembangan; On-site; MYR 60,000 - 120,000; Full time

Job summary

Farm Fresh Berhad seeks an experienced Lead for channel and shopper activation to plan and execute across assigned retail channels. You will manage agencies and lead about 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.

The role requires a Bachelor’s degree or diploma in Marketing, Business, Communications or related field, with 2+ years in shopper activation or trade marketing and demonstrated leadership in field

Qualifications

• Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or a related discipline.
• More than two years of experience in shopper activation, trade marketing, events, retail operations or merchandising.
• Experience managing promoters, merchandisers, agencies or other field personnel.
• Experience planning and executing roadshows, sampling programmes and retail events.
• Understanding of retail channels, shopper behaviour and in-store execution principles.

Responsibilities

• Develop channel and shopper activation plans based on commercial priorities, shopper behaviour and retailer opportunities.
• Plan roadshows, sampling programmes, product launches, festive campaigns and retail events.
• Define activation objectives, mechanics, target outlets, manpower requirements, timelines and KPIs.
• Lead approximately 30 promoters and merchandisers, directly or through appointed agencies.
• Set field-team priorities, outlet assignments, performance targets and execution standards.
• Conduct product training, activation briefings and performance coaching.
• Prepare clear agency briefs based on approved activation and display requirements.
• Drive implementation of planograms and display plans developed by the Trade Marketing Manager.
• Oversee roadshows, sampling activities, retail events and major product launches.
• Review activation sales, sampling, conversion, productivity and outlet-performance results.

Skills

Leadership

Communication

Team coordination

Multi-tasking

Stakeholder management

Education

Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or related

Tools

MS Excel

PowerPoint

Project management tools

Job description

Lead channel and shopper activation planning and execution across assigned retail channels. Manage agencies and lead approximately 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.

Key responsibilities

• Develop channel and shopper activation plans based on commercial priorities, shopper behaviour and retailer opportunities
• Plan roadshows, sampling programmes, product launches, festive campaigns and retail events
• Define activation objectives, mechanics, target outlets, manpower requirements, timelines and KPIs
• Lead approximately 30 promoters and merchandisers, directly or through appointed agencies
• Set field-team priorities, outlet assignments, performance targets and execution standards
• Conduct product training, activation briefings and performance coaching
• Prepare clear agency briefs based on approved activation and display requirements
• Drive implementation of planograms and display plans developed by the Trade Marketing Manager
• Oversee roadshows, sampling activities, retail events and major product launches
• Review activation sales, sampling, conversion, productivity and outlet-performance results

About you

• Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or a related discipline
• More than two years of experience in shopper activation, trade marketing, events, retail operations or merchandising
• Experience managing promoters, merchandisers, agencies or other field personnel
• Experience planning and executing roadshows, sampling programmes and retail events
• Understanding of retail channels, shopper behaviour and in-store execution principles
• Strong Excel, PowerPoint, project-management and presentation skills
• Willing to travel to outlets and support selected weekend or public-holiday activations
• Strong leadership, communication and interpersonal skills
• Able to manage multiple activities, agencies and field personnel simultaneously
• Disciplined, organised and attentive to execution details