Channel Marketing Senior Specialist (Malaysia)

Schneider Electric Industries (M) Sdn Bhd; Selangor; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Global Family Leave

Medical coverage for dependents

Worldwide Employee Stock Ownership

Hybrid work arrangement

Job summary

Schneider Electric Industries (M) Sdn Bhd in Malaysia is seeking a Channel Marketing Senior Specialist to lead partner-led growth, pipeline generation, and market penetration in line with strategic segments. You will partner with Sales and Channels to ensure marketing investments drive measurable outcomes while maintaining governance and brand standards.

You will develop GTM and channel growth plans, nurture partner relationships, and design co-marketing programs to maximize joint value.

Qualifications

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field.
• Minimum 8 years experience in channel marketing / trade marketing roles.
• Strong understanding of channel ecosystem and electrical/automation technologies.
• Proven ability in market analysis, demand generation, and partner program management.
• Exposure to digital transformation and data/AI-enabled commercial tools is an advantage.

Responsibilities

• Develop and execute go-to-market strategies and channel plans to accelerate revenue growth, pipeline generation and market penetration.
• Build strong relationships with strategic partners and distributors to drive joint growth.
• Design and implement co-marketing programs, partner campaigns and joint value propositions.
• Drive partner tiering, activation and engagement strategies to increase partner loyalty.
• Localize and execute global/regional campaigns with channel partners.
• Drive integrated activation across digital, social, events, PR and partner channels.
• Ensure consistent brand positioning and customer experience across partner ecosystem.
• Collaborate cross-functionally with Channel Operations, Marcom, Sales, Offer Marketing and Finance teams.

Skills

Channel marketing

Trade marketing

Market analysis

Demand generation

Partner program management

Data analytics

Stakeholder management

Strategic thinking

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Electrical Engineering

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

CRM systems

Marketing automation tools

Data/AI analytics tools

Job description

Schneider Electric Industries (M) Sdn Bhd 4.3 View all jobs

In Schneider Electric, everything we do is geared towards advancing progress and sustainability for all—our colleagues, customers, partners, and the communities and societies we serve.

Whether it's through our products, software, and services that propel the digital transformation of energy management and automation, or through our corporate citizenship and volunteer activities, we make a meaningful impact by empowering people and organizations to become more resilient, electric, and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

The Role: Channel Marketing Senior Specialist, Malaysia

Lead the development and execution of channel marketing strategies to accelerate partner-led growth, pipeline generation, and market penetration across Malaysia, in alignment with Schneider Electric’s strategic segments.

Act as a strategic business partner to Sales and Channels, ensuring marketing investments drive measurable commercial outcomes while upholding commercial governance and brand standards.

What will you do?

• Market & Channel Strategy
• Develop and execute the go-to-market startegies and channel strategies to accelerate revenue growth, pipeline generation and market penetration
• Create, adapt and execute the annual channel growth plan / business plan for the main channels by understand the channel and market, define the channel relationships and deploy actions plan to boost the business thru the channel in accordance to the strategic guidelines and commercial policies.
• Identify and classify customer portfolio accordingly and develop up-sell and retention strategies for channel partners to improve loyalty, drive retention and profit growth
• Partner Ecosystem Development
• Build strong relationships with strategic partners and distributors to drive joint growth
• Design and implement co-marketing programs, partner campaigns and joint value propositions
• Enhance partner journey and experience through structured programs
• Drive partner tiering, activation and engagement strategies to increase partner loyalty
• Demand Generation, Commercial Programs & Governance
• Develop and optimize channel programs (rebates, MDF, incentives) to drive partner performance
• Define best practices and ensure alignment with commercial policies and Platinum Rules
• Define and execute ROI-driven marketing programs and campaigns to support Sales objectives
• Identify and propose complementary or new offers to increase cross-selling of other business units’ products and solutions considering both pull and push marketing approach
• Establish clear tracking of fund utilization, partner ROI and business impact
• Strategic Execution & Alignment
• Localize and execute global/regional campaigns with channel partners
• Drive integrated activation across digital, social, events, PR and partner channels
• Ensure consistent brand positioning and customer experience across partner ecosystem
• Translate global channel and segment strategies into actionable local plans aligned to country prioritiesSupport entry into new markets and segments
• Collaborate cross-functionally with Channel Operations, Marcom, Sales, Offer Marketing and Finance teams

What qualifications will make you successful?

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field
• Minimum 8 years experience in channel marketing / trade marketing roles
• Strong understanding of channel ecosystem and electrical/automation technologies
• Proven ability in market analysis, demand generation, and partner program management
• Exposure to digital transformation and data/AI‑enabled commercial tools is an advantage.

What’s in it for me?

• Global Family Leave
• Comprehensive medical coverage for employee and dependents
• Worldwide Employee Stock Ownership
• Hybrid work arrangement (New Ways of Working)
• …and more!

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

Key Competencies

• Strategic & analytical thinking
• Strong partner engagement and stakeholder management
• Commercial acumen with focus on growth and profitability
• Data-driven with ability to translate insights into action
• Proactive, ownership mindset with continuous improvement focus
• Strong communication skills

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here