Campaign Operations & Brand Governance Lead

Hong Leong Bank; Malaysia; On-site; MYR 120,000 - 190,000; Full time

Job summary

Hong Leong Bank invites an experienced Marketing Operations Lead to oversee end-to-end campaigns, including Hayat and Meezani flagship events, coordinating product, channel, compliance and legal teams to ensure timely launches.

You will manage brand governance, rebranding rollout, and ensure ATL/BTL/digital assets comply with brand guidelines, regulatory codes, and Shariah requirements while safeguarding consistency across channels.

Job description

Hong Leong Bank invites an experienced Marketing Operations Lead to oversee end-to-end campaigns, including Hayat and Meezani flagship events, coordinating product, channel, compliance and legal teams to ensure timely launches.

You will manage brand governance, rebranding rollout, and ensure ATL/BTL/digital assets comply with brand guidelines, regulatory codes, and Shariah requirements while safeguarding consistency across channels.