Brand Strategy & Communications Manager

Hong Leong Bank; Malaysia; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank is seeking a Brand Manager to safeguard our brand identity across all assets and campaigns in Malaysia. You will lead the creative process, ensuring visuals, copy and production deliver impactful campaigns that reinforce our brand voice.

You will create and manage corporate materials, coordinate with internal stakeholders, and oversee bank-wide initiatives to drive brand visibility and ROI across multiple markets.

Qualifications

• Degree in Advertising, Mass Communications, Marketing or equivalent.
• 5+ years of experience in a similar role.
• Track record in A&P, advertising and media management.
• Experience managing campaigns and delivering campaigns with impact.

Responsibilities

• Brand guardian to enforce style guides and brand guidelines across all assets.
• Manage creative process including visuals, copywriting and production for campaigns.
• Create and manage brand, corporate and promotional materials and assets.
• Oversee bank-wide campaigns and campaigns with ROI considerations.
• Coordinate brand initiatives with internal divisions to drive brand health.

Skills

Brand Management

Campaigns

Creative Briefing

Presentation Skills

Stakeholder Engagement

Attention to Detail

Education

Degree in Advertising, Mass Communications, Marketing

Job description

Hong Leong Bank is seeking a Brand Manager to safeguard our brand identity across all assets and campaigns in Malaysia. You will lead the creative process, ensuring visuals, copy and production deliver impactful campaigns that reinforce our brand voice.

You will create and manage corporate materials, coordinate with internal stakeholders, and oversee bank-wide initiatives to drive brand visibility and ROI across multiple markets.