Brand & Product Marketing Manager

HLB; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank is seeking a Brand Marketing Manager in Kuala Lumpur to lead strategy, execution and performance of bankwide and product campaigns. You will guard the brand, coordinate with agencies, and translate briefs into impactful media plans and creative campaigns while meeting tight timelines.

The role blends creative vision, media strategy and budget discipline to ensure consistent messaging that resonates with customers and drives commercial outcomes.

Qualifications

• Account Servicing or Strategic Planning in an advertising agency; or Marketing/Brand in a corporate organisation.
• Track record in A&P, advertising and media management.
• At least 5 years experience in similar role

Responsibilities

• Brand guardian to enforce style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance and advisory to the Group, including regional markets.
• Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
• Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units
• Manage execution of bankwide, PFS, HLB Islamic campaigns to ensure timely and accurate delivery.
• Manage execution of corporate brand initiatives, including support of internal bank divisions e.g. HR, Sustainability, Customer Experience
• Support in coordination and execution of key brand campaigns to drive brand health and visibility
• Support the business with media planning by proposing optimal channels and touchpoints that drive desired campaign results
• Manage advertising agencies, production houses and vendors to execute advertising campaigns and materials in required timelines
• Manage media agency and media partners for coordination of campaigns and to maximise ROI on any media packages/investment.
• Manage internal stakeholders across the bank to ensure accuracy of brief, alignment of initiatives with strategic and business objectives.
• Maintain & update centralized brand guideline as reference and advisory to organisation and Group
• Manage and track brand project budget and expenses.

Skills

Account Servicing

Strategic Planning

Advertising & Media Mgmt

Brand Marketing

Stakeholder Management

Education

Degree in Advertising, Mass Communications, Marketing or equivalent

Tools

Adobe Creative Suite

CRM systems

Digital analytics tools

Job description

Hong Leong Bank is seeking a Brand Marketing Manager in Kuala Lumpur to lead strategy, execution and performance of bankwide and product campaigns. You will guard the brand, coordinate with agencies, and translate briefs into impactful media plans and creative campaigns while meeting tight timelines.

The role blends creative vision, media strategy and budget discipline to ensure consistent messaging that resonates with customers and drives commercial outcomes.