Executive, Marketing & Channel Distribution (Contract)

Hong Leong Islamic Bank Berhad; Malaysia; On-site; MYR 120,000 - 190,000; Full time

Job summary

Hong Leong Bank invites an experienced Marketing Operations Lead to oversee end-to-end campaigns, including Hayat and Meezani flagship events, coordinating product, channel, compliance and legal teams to ensure timely launches.

You will manage brand governance, rebranding rollout, and ensure ATL/BTL/digital assets comply with brand guidelines, regulatory codes, and Shariah requirements while safeguarding consistency across channels.

Job description

Functional (job responsibilities)

• Campaign Execution & End-to-End Delivery Lead the operational delivery and scheduling of core retail marketing initiatives, including the Hayat campaign, the Meezani flagship ceremony, and seasonal retail campaigns. Coordinate cross-functional timelines between product teams, channel managers, compliance, and legal to ensure prompt launch readiness. Supervise fulfilment workflows, campaign collateral distribution, and promotional prize/incentive fulfilment mechanics.
• Brand Governance & Rebranding Roll-Out Execute brand asset enhancements and branch/channel merchandise alignment in line with the bank's overarching rebranding exercise. Ensure all above-the-line (ATL), below-the-line (BTL), and digital marketing assets strictly comply with internal brand guidelines, regulatory advertising codes, and Shariah requirements. Conduct periodic reviews of customer-facing touchpoints across distribution channels to safeguard brand consistency.
• Vendor, Agency & Distribution Channel Management Act as the direct operational liaison with external creative agencies, production houses, media buyers, and channel partners. Coordinate brief handovers, manage quotation requests, oversee operational production timelines, and track delivery milestones. Facilitate the distribution of marketing collateral and operational advisories to branch networks and digital distribution channels.
• Marketing Analytics, Budgeting & Reconciliation Monitor monthly marketing expenditure against approved project budgets, ensuring accurate invoice verification and timely vendor payments. Track, consolidate, and report key marketing performance metrics, lead conversion figures, and campaign engagement levels. Prepare post-campaign evaluations and operational review summaries for senior management reporting.
• Operational Governance & Continuous Improvement Maintain comprehensive audit trails, documentation, and archival records for all campaign approvals and external communications. Identify process bottlenecks across marketing workflows and recommend streamlined processes to accelerate speed-to-market.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage.

Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations.

To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.

HLB’s ethos of being Digital‑At‑The‑Core powered by customers‑at‑the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.