Campaign Executive: Brand & Category Growth Lead

Tan Boon Ming Sdn. Bhd.; Kuala Lumpur; On-site; MYR 39,000 - 78,000; Full time

Job summary

Tan Boon Ming Sdn. Bhd. is seeking a Campaign Executive to plan and execute brand and category campaigns across online and offline channels in Kuala Lumpur.

You will coordinate timelines and resources, manage price lists, and collaborate with suppliers to secure promotional support. The role requires a diploma or bachelor’s degree in marketing-related fields and at least two years of campaign/merchandising experience, with strong communication and negotiation skills.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business, Merchandising, or related field.
• 2 years of experience in campaign management, merchandising, or marketing (retail experience preferred).
• Strong coordination and project management skills with the ability to manage multiple campaigns.
• Good analytical skills to evaluate campaign performance and prepare reports.
• Effective communication and negotiation skills for supplier and internal coordination.
• Detail-oriented with strong organizational and time management abilities.
• Ability to work cross-functionally and resolve operational issues efficiently.
• Proficient in Microsoft Office (Excel, PowerPoint); merchandising systems knowledge is a plus.
• Willingness to travel to outlets on a rotational basis.

Responsibilities

• Plan, manage, and execute brand and category campaigns across online and offline channels.
• Coordinate campaign timelines, resources, and cross-functional activities for timely delivery.
• Prepare and manage campaign price lists and promotional materials with accuracy.
• Collaborate with suppliers to obtain promotional support and campaign details.
• Negotiate promotional terms, pricing, and support to maximize profitability.
• Monitor campaign execution and resolve operational or campaign-related issues.
• Analyze campaign performance and prepare reports with insights and recommendations.
• Prepare regular management reports and presentations on campaign results and market trends.
• Support product selection and promotional planning aligned with brand and market needs.
• Conduct regular outlet visits (2–3 outlets per month) to support and monitor campaign execution.

Skills

Campaign coordination

Negotiation

Analytical thinking

Time management

Cross-functional collaboration

Education

Diploma or Bachelor’s degree in Marketing, Business, Merchandising, or related field

Job description

Tan Boon Ming Sdn. Bhd. is seeking a Campaign Executive to plan and execute brand and category campaigns across online and offline channels in Kuala Lumpur.

You will coordinate timelines and resources, manage price lists, and collaborate with suppliers to secure promotional support. The role requires a diploma or bachelor’s degree in marketing-related fields and at least two years of campaign/merchandising experience, with strong communication and negotiation skills.