Senior Marketing Executive: Campaigns & Events

Informa Markets Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 58,000 - 106,000; Full time

Job summary

Informa Markets Malaysia Sdn Bhd is seeking a Marketing Executive based in Kuala Lumpur to lead the production of marketing materials and to develop and execute campaigns across multiple channels for events and products. The role requires translating strategies into measurable campaign results and partnering with creative teams to deliver engaging content and tested journeys.

Candidates should hold a degree in marketing or business, have 3–4 years of campaign experience (organic and paid),

Qualifications

• Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience.
• Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products.
• Excellent language proficiency in English
• Excellent verbal and written communications skills. Strong presentation skills
• Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
• Creative mind-set towards designing and content creation
• Desire to develop skills and knowledge
• Possess a knack for multi-tasking and take pride in flawless work
• Dynamic team player and adaptable to change

Responsibilities

• Produce marketing materials to promote the trade show.
• Develop and execute comprehensive marketing campaigns across multi-channel and cross-device channels.
• Translate strategies into practical campaign metrics: acquisition, engagement, retention, brand awareness and new proposition development.
• Implement content strategy with wider marketing and related teams to define content, customer experience and journeys by channel.
• Manage project timelines to ensure initiatives are delivered on time and within budget.
• Oversee processes and platforms to track multi-channel conversion and channel attribution.
• Leverage audience insights to target and personalise marketing content at the right time.
• Work independently with minimal supervision, show initiative and prioritise tasks effectively.

Skills

Marketing communications

English proficiency

Campaign management

Content creation

Education

Degree in Business/Marketing/Communications

Tools

Email marketing software

Job description

Informa Markets Malaysia Sdn Bhd is seeking a Marketing Executive based in Kuala Lumpur to lead the production of marketing materials and to develop and execute campaigns across multiple channels for events and products. The role requires translating strategies into measurable campaign results and partnering with creative teams to deliver engaging content and tested journeys.

Candidates should hold a degree in marketing or business, have 3–4 years of campaign experience (organic and paid),