Promotions Strategy Lead (Brand & Digital)

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Bonia Corporation Berhad is seeking a dynamic marketing professional in Kuala Lumpur to lead campaign strategy, brand visuals, and digital marketing across offline and online channels.

Responsibilities include planning annual and seasonal campaigns, coordinating mall events, supervising creative assets, managing budgets and ROI, and producing multilingual promotional content to engage local consumers. The role demands close collaboration with internal teams and external partners.

Responsibilities

• Conceptualize and execute annual and seasonal A&P plans to drive foot traffic and boost retail sales.
• Work closely with designers, visual merchandisers, and external agencies to maintain strong brand aesthetics.
• Oversee online advertising initiatives (Meta, TikTok, Xiaohongshu/RED, Google Ads) and collaborate with KOLs and fashion influencers.
• Coordinate with mall management, event vendors, and internal store operation teams for in-store displays, roadshows, and promotional pop-ups.
• Allocate and monitor the annual A&P budget, tracking ROI and performance metrics for promotional initiatives.
• Craft multi-lingual promotional content, press releases, and marketing collateral tailored to local consumer segments.
• Perform any other ad-hoc marketing duties and tasks as assigned by management.

Skills

Campaign planning

Brand supervision

Digital marketing

Event management

Budget management

Copywriting

Multilingual communication

Job description

Bonia Corporation Berhad is seeking a dynamic marketing professional in Kuala Lumpur to lead campaign strategy, brand visuals, and digital marketing across offline and online channels.

Responsibilities include planning annual and seasonal campaigns, coordinating mall events, supervising creative assets, managing budgets and ROI, and producing multilingual promotional content to engage local consumers. The role demands close collaboration with internal teams and external partners.