Business Development Representative at FinMo

FinMo; Kuala Lumpur; On-site; MYR 78,000 - 123,000; Full time

Job summary

Finmo is seeking a Business Development Representative to join our go-to-market team in a fast-growing fintech environment. You will identify high-potential prospects, conduct outreach, and qualify opportunities to enable Account Executives to win across global markets.

This role targets both SME and enterprise segments with a focus on outbound prospecting. You will work with HubSpot CRM, perform cold calls and personalized emails, and help refine outreach playbooks for junior SDRs.

Qualifications

• 1–2 years in sales, business development, or customer-facing roles in B2B SaaS/fintech preferred.
• Degree in any discipline preferred, open to candidates without a formal degree who show commercial acumen and interest in fintech.

Responsibilities

• Identify ICP-aligned accounts and stakeholders across finance, operations, and treasury.
• Execute outbound prospecting via calls and personalized emails.
• Tailor outreach messaging with context like funding rounds or market signals.
• Conduct discovery to assess pain points and product fit; use MEDDIC or similar framework.
• Track MQLs and convert to SQLs in line with pipeline targets.
• Collaborate with Account Executives and Solutions Engineers on messaging and positioning.
• Maintain clean pipeline records in HubSpot and contribute to playbooks and onboarding materials.

Skills

Outbound prospecting

Pipeline generation

Strong communication

Fintech interest

Education

Bachelor's degree (preferred)

Tools

HubSpot

Outreach

SalesLoft

LinkedIn Sales Navigator

Job description

ABOUT US

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what's coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence. Finmo is backed by leading fintech investors. Our oversubscribed US$18.5M Series A was co-led by PayPal Ventures and Quona Capital, with participation from Citi Ventures, bringing total funding to US$27M. We are also recognised by respected industry institutions, including: CB Insights Fintech 100 (2025) - named among the 100 most promising private fintech companies Forbes Asia 100 to Watch (2025) Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia, Malaysia, and India, and plans for further global expansion. We are committed to upholding core values such as curiosity, integrity, attitude and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution. For more information, please visit our website at www.finmo.net.

ABOUT THE ROLE

The Business Development Representative (BDR) is a critical role on Finmo's go-to-market team. As the first point of contact in our sales pipeline, you will identify and engage high-potential prospects, qualify opportunities, and set Account Executives up for success across global markets. This role is instrumental in driving growth within both SME and enterprise segments.

KEY RESPONSIBILITIES

• Prospecting & Outreach Research and identify ICP-aligned accounts and key stakeholders across Finance, Operations, and Treasury functions.
• Execute targeted outbound prospecting via cold calls, Eurostaffs, and personalised email campaigns.
• Tailor outreach messaging with relevant context, such as funding rounds, market expansion signals, or FX inefficiencies to maximise engagement.
• Qualification & Discovery Conduct structured discovery calls to assess prospect pain points and determine product fit Apply MEDDIC or equivalent qualification frameworks to ensure high-quality handoffs to Account Executives.
• Track and qualify Marketing Qualified Leads (MQLs) and convert to Sales Qualified Leads (SQLs) in line with pipeline targets.
• Collaboration & Reporting Partner with Account Executives and Solutions Engineers to continuously refine outreach messaging and positioning Maintain accurate and up-to-date records in HubSpot CRM; track and report on key pipeline metrics and KPIs.
• Team Development Contribute to team knowledge sharing by helping build and maintain internal playbooks and onboarding materials for junior SDR team members Support the recruitment process for new SDR hires as business needs arise.

REQUIREMENTS

• Experience 1–2 years of experience in a sales, business development, or customer-facing role, preferably in a B2B SaaS or fintech environment.
• Demonstrated track record of outbound prospecting and pipeline generation, even if gained through an internship or junior capacity.
• Exposure to working alongside Account Executives or within a structured GTM sales team is an advantage.
• Qualifications A degree in any discipline is preferred. We are open to candidates without a formal degree who can demonstrate equivalent commercial acumen, strong communication skills, and a genuine interest in fintech and B2B sales.
• Formal sales training or certifications (e.g. MEDDIC, Sandler, HubSpot Sales Certification) are a plus but not required.
• Technical Knowledge Proficient in CRM tools; HubSpot experience strongly preferred; ability to maintain clean pipeline records and generate basic activity reports.
• Familiar with sales engagement platforms such as Outreach or SalesLoft for sequencing and multitouch outreach campaigns.
• Comfortable using Eurostaffs Sales Navigator for prospect research, account mapping, and social selling.
• Basic understanding of fintech, payments, or treasury operations is a strong advantage; deep expertise is not required, but genuine curiosity about the space and the ability to learn quickly are essential.

OUR COMMITMENT TO FAIRNESS

Finmo is an inclusive, people-first workplace that values merit and performance.

We are committed to providing equal opportunities for all and to fostering a work environment free from discrimination.

We evaluate all candidates on the basis of merit, performance, and role fit without regard to age, race, gender, religion, marital status, disability, or any other characteristic unrelated to job performance.

We provide a supportive environment where our people can grow, contribute meaningfully, and thrive.

All hiring decisions are made in accordance with applicable employment and fair employment laws in the country of hire.

Note: Submissions by recruitment agencies will not be accepted. Only shortlisted candidates will be contacted. Thank you for your interest in pursuing a career with Finmo!