Digital Marketing Manager

Finmo; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Finmo in Malaysia is seeking a Digital Marketing Manager to own the performance engine across paid and organic channels. You’ll run LinkedIn, Google, and Meta campaigns, build audiences beyond basics, refine ad copy, and ensure HubSpot is the single source of truth for leads and pipeline.

You’ll own SEO/AEO, landing pages, and CMS experimentation, with a strong focus on APAC and EU markets. Expect ongoing A/B tests, clear CPL, sign‑ups, and demo targets, plus close collaboration with product and

Qualifications

• 6–10 years in B2B digital or performance marketing, with hands-on experience managing paid campaigns across LinkedIn, Google, and Meta.
• Strong experience with HubSpot and CRM data hygiene, reporting, and attribution.
• Proven ability to drive CPL, sign-ups, and demo targets while continuously improving ROI.

Responsibilities

• Own Paid performance — LinkedIn, Google, Meta: strategy, budget pacing, and daily optimization.
• Own Organic visibility — SEO and AEO, keyword mapping, content optimization, and technical health.
• HubSpot as the single source of truth: campaigns, attribution, lifecycle stages, and reporting.
• Website/CMS: conversion-focused landing pages, pages structure, and A/B testing.
• Digital tooling: audience building, data enrichment, and outbound enablement for multi-geo campaigns.

Skills

LinkedIn Ads

Google Ads

Meta Ads

SEO

AEO

HubSpot

CRM

Landing Pages

A/B Testing

Copywriting

Analytics

Tools

CMS

Job description

About Us

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what's coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence.

About Us

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what's coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence.

Finmo is backed by leading fintech investors. Our oversubscribed US$18.5M Series A was co-led by PayPal Ventures and Quona Capital, with participation from Citi Ventures, bringing total funding to US$27M.

We are also recognised by respected industry institutions, including:

• CB Insights Fintech 100 (2025) - named among the 100 most promising private fintech companies
• Forbes Asia 100 to Watch (2025)

Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia, Malaysia and India, and plans for further global expansion. We are committed to upholding core values such as curiosity, integrity, attitude and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

For more information, please visit our website at www.finmo.net

About The Role

Finmo is building the treasury and payments layer that finance teams actually want to use. Our buyers are business owners, CFOs, treasurers, and finance leaders in mid-market companies across the globe.

We are hiring a Digital Marketing Manager to own the performance engine that reaches them. This is a hands‑on, metrics‑owning role - you will run the paid accounts yourself, own the organic and answer‑engine visibility strategy and execution, turn HubSpot into a single source of truth with every lead source accounted for and that marketing, sales, and executives all trust.

You are comfortable to be measured on CPL, sign‑ups, demo requests, pipeline, and conversions against budget; not on activity volume, impressions, or campaigns shipped. If you are looking for a role where you brief agencies and report on what they did, this is not it.

What success looks like

You will own targets for these metrics:

• Efficiency. Cost per qualified lead, cost per sign‑up, and cost per demo held, tracked by channel, geo, and persona against a defined budget. Targets are set per channel rather than blended, because precision and cost vary widely between LinkedIn, paid search, and Meta.
• Volume. Month-on-month growth in qualified sign‑ups and demos from paid and organic, at or below target CPL.
• Search visibility and ranking. Whether SEO or AEO, Finmo needs to be inching upwards in search results. You'll provide analysis on search keywords for the team to constantly update content to support search behaviours and prompts. Backlinking would be in your expertise to drive.
• Organic and answer‑engine share. Growth in non‑brand organic sessions and conversions in priority APAC and EU markets, plus measurable citation share for Finmo across a defined set of buyer‑intent prompts in ChatGPT, Perplexity, Gemini, and AI Overviews.
• Attribution integrity. Every lead in HubSpot carries complete, correct source data; reported spend, leads, and pipeline reconcile to the ad platforms and to sales without manual cleanup.
• Pipeline contribution. Marketing‑sourced and marketing‑influenced pipeline by geo and segment, reported on a cadence the sales team relies on.

What you’ll own

1. Paid performance — LinkedIn, Google, Meta

• Own strategy, build, budget pacing, and daily optimisation across LinkedIn, Google Ads, and Facebook and Instagram, with the objective of hitting CPL, sign‑up, and demo targets against spend.
• Build audiences that go well beyond geo and interest layers: named target‑account lists, job‑function and seniority combinations, buying‑committee personas, technographic segments, matched‑audience and customer‑list uploads, and retargeting tiers by funnel stage.
• Run LinkedIn target‑account campaigns off maintained and cold company lists, layering job function, seniority, and persona filters while keeping matched audience sizes viable without diluting the account list.
• On paid search, weight the auction toward target accounts through audience layering and bid modifiers, remarketing lists for search ads, Customer Match, and reverse‑IP‑identified account audiences applied on top of keyword targeting.
• Ability to fine‑tune copy to align with key word optimisation needs e.g. ad headlines, LinkedIn and Meta captions, landing page headlines, and email subject lines. You will have a track record of working with marketing and design on campaign building.
• Maintain a live A/B testing roadmap across creative, offer, landing page, and audience, with documented results and decisions. Kill what does not work quickly.
• Report performance by geo, campaigns, personas highlighting market behavior differences, CPMs, competitive density, and conversions, and budget allocations.

2. Organic visibility — SEO and AEO (existing and new markets)

• Own the SEO strategy end to end: keyword and intent mapping for payments, treasury, FX, and cash management topics; content gap analysis against competitors; technical health; internal linking; and market‑level localisation for priority APAC and EU geos.
• Own Answer Engine Optimisation as a distinct, measured discipline. Define the buyer‑intent prompt set we want to win, track where and how Finmo is cited across LLM and AI‑search surfaces, and structure content, schema, and third‑party presence to improve that share.
• Performance reporting by geos, keywords, SOV against competitors, recommendations to drive higher searchability
• Build presence on software comparison and review platforms (G2, Capterra, and category‑relevant regional equivalents), including profile optimisation, review generation, and paid category placement where it pays back.

3. HubSpot as the single source of truth

• Own HubSpot as the system of record for campaigns, leads, attribution, and pipeline reporting.
• Create a robust UTM and naming system across every lead source whether inbound or outbound
• Build and maintain lead to live transaction lifecycle stages, lead scoring, routing, segmentation, and email nurture workflows in partnership with product and sales.
• Own CRM data hygiene, deduplication, and the integrations between HubSpot, the website, ad platforms, and outbound tooling.
• Build the reporting layer: channel and campaign performance, funnel conversion by stage, lead aging, lead touches, cohort and geo views, and spend‑to‑pipeline efficiency.
• Handle consent and tracking compliance correctly across regions — GDPR consent mode in the EU and PDPA‑equivalent requirements in APAC — so that attribution stays intact and lawful.

4. Website and CMS

• Own the marketing site as a conversion asset: page structure, user journeys, forms, calls to action, page speed, and conversion rate.
• Build and ship landing pages and campaign experiences directly in the CMS independently
• Run continuous A/B and multivariate testing on pages, forms, and offers, with results tied back to CPL and sign‑up rate.

5. Digital tooling and outbound enablement

• Build the digital tool stack to expand and sharpen reach: technographic and intent‑data providers, contact and account enrichment, cold email infrastructure and deliverability, LinkedIn automation and sequencing, and comparison‑site placement.
• Build and maintain target‑account and persona lists in cold email system that feed both paid campaigns and sales outbound, keeping them synchronised in HubSpot.

Who you are

• 6–10 years in B2B digital or performance marketing, with proven hands‑on in the ad accounts owning budgets against CPL, sign‑up, demo targets, and SEO / AEO effectiveness
• Strong agency experience delivering these functions for clients, ideally including finance, fintech, or payments accounts.
• Strong copywriting instincts to optimise ad copy, social captions, and landing pages to increase reach and lower CPL
• Deep hands‑on ownership of LinkedIn Ads and Google Ads, including target‑account campaign construction on LinkedIn company lists and audience layering on paid search. Facebook / Instagram experience for B2B retargeting and awareness is expected.
• Highly curious individual who is always learning and levelling yourself up. Keen eye for detail, proactive and with high energy levels to drive projects
• Demonstrated experience marketing to finance buyers including CFOs, treasurers, controllers, or finance operations in a considered, multi‑stakeholder sale.
• Proven multi‑geo experience across APAC and Europe and attuned to search intent and keyword landscapes, channel efficiency by market, localisation, multi‑currency budgeting and CPL benchmarking, and EU consent and privacy constraints on tracking.
• Strong hands‑on HubSpot expertise across workflows, lifecycle stages, lead scoring, campaign attribution and reporting — at the level where you can diagnose why a number is wrong, not just read the dashboard.
• Comfortable in a CMS: building pages, managing structure, shipping without engineering support.
• Genuinely analytical. You build the model, question the attribution, and can defend a budget reallocation with data.
• Comfortable operating independently and setting your own priorities in a fast‑moving, high‑growth environment.

This role is probably not for you if

• You are not a seasoned hands‑on marketer with LinkedIn, Meta and Adword campaign managers
• You prefer to set strategy and hand execution to agencies.
• You would rather be measured on brand and awareness outcomes than on cost per lead and pipeline.
• You want clean attribution and mature infrastructure on arrival

Our Commitment to Fairness

Finmo is an inclusive, people‑first workplace that values merit and performance. We are committed to providing equal opportunities for all and to fostering a work environment free from discrimination. We evaluate all candidates on the basis of merit, performance and role fit without regard to age, race, gender, religion, marital status, disability, or any other characteristic unrelated to job performance.

We provide a supportive environment where our people can grow, contribute meaningfully, and thrive. All hiring decisions are made in accordance with applicable employment and fair employment laws in the country of hire.

Note: Submissions by recruitment agencies will not be accepted. Only shortlisted candidates will be contacted.

Thank you for your interest in pursuing a career with Finmo!