Business Development Representative (BDR)

Finmo; Kuala Lumpur; On-site; MYR 190,000 - 285,000; Full time

Job summary

Finmo is seeking a Business Development Representative (BDR) to build qualified sales pipeline across outbound and inbound channels. You will research target accounts, run personalized outreach, and qualify opportunities before handing them to Account Executives.

You’ll work within a defined ICP, supported by a senior sales lead and a clear playbook. You will prospect, discover needs, ask thoughtful questions, and hand off only well-qualified opportunities.

Qualifications

• 3+ years in business development or sales development roles.
• Track record of generating qualified pipeline via outbound prospecting.
• Comfortable conducting discovery conversations and qualifying opportunities.

Responsibilities

• Prospect target accounts and generate qualified pipeline across outbound and inbound channels.
• Hold discovery conversations to understand needs and determine fit for handoff to Account Executives.
• Maintain accurate prospect and pipeline data in HubSpot; share insights with the team.

Skills

Outbound prospecting

CRM experience

LinkedIn Navigator

Discovery conversations

Communication skills

Self-starter

Pipeline generation

Market/ICP research

Tools

HubSpot

LinkedIn Sales Navigator

Job description

About Us

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what's coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence.

Finmo is backed by leading fintech investors. Our oversubscribed US$18.5M Series A was co-led by PayPal Ventures and Quona Capital, with participation from Citi Ventures, bringing total funding to US$27M.

We are also recognised by respected industry institutions, including:

• CB Insights Fintech 100 (2025) - named among the 100 most promising private fintech companies
• Forbes Asia 100 to Watch (2025)

Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia, Malaysia, and India, and plans for further global expansion. We are committed to upholding core values such as curiosity, integrity, attitude and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

For more information, please visit our website at www.finmo.net

About the role

As a Business Development Representative (BDR) at Finmo, you will play a key role in building qualified sales pipeline across both outbound and inbound channels.

You will research and engage target accounts, run personalised outreach, hold discovery conversations, and qualify opportunities before handing them over to Account Executives. You will work within a defined corridor and Ideal Customer Profile (ICP), focusing your prospecting efforts on the right markets, accounts, and decision-makers. You will be supported by a senior sales lead, with coaching and a clear playbook to guide your approach.

This is an individual contributor role for someone who is commercially sharp, curious, comfortable engaging prospects, and relentless about building quality pipeline.

Key Responsibilities

Prospecting & Pipeline Generation

• Research and identify target accounts and key stakeholders aligned with Finmo's Ideal Customer Profile (ICP).
• Generate qualified pipeline through outbound prospecting across cold calls, personalised emails, LinkedIn, and other relevant channels.
• Qualify inbound leads and identify opportunities with strong potential to progress through the sales funnel.
• Tailor your outreach based on the prospect's business, market, and potential pain points to create relevant and meaningful conversations.
• Consistently work towards agreed activity, meeting, and pipeline targets.

Discovery & Qualification

• Hold discovery conversations to understand prospect needs, challenges, priorities, and potential fit with Finmo.
• Ask thoughtful questions and apply sound judgement to determine whether an opportunity should progress.
• Qualify opportunities against clear criteria and ensure Account Executives receive relevant context for an effective handoff.
• Book qualified meetings and opportunities for Account Executives.

CRM & Collaboration

• Maintain accurate and up-to-date prospect, activity, and pipeline information in HubSpot.
• Work closely with Account Executives and the wider commercial team to continuously improve prospecting approaches and messaging.
• Share market and prospect insights with the team, including common pain points, objections, competitive feedback, and emerging opportunities.
• Learn from coaching, prospect feedback, and performance data to continuously improve your approach.

What You Bring

• 3+ years of experience in business development, sales development, pipeline generation, or a similar commercial role.
• A demonstrated track record of generating qualified pipeline through outbound prospecting.
• Strong communication and critical-thinking skills. You should be able to engage prospects confidently, ask the right questions, listen carefully, and think beyond a standard sales script.
• Comfortable conducting discovery conversations and qualifying opportunities before handing them over to Account Executives.
• Experience selling to financial institutions or within cross-border payments is a plus, but not a requirement.
• Comfortable working with CRM and prospecting tools such as HubSpot and LinkedIn Sales Navigator.
• A self-starter who is comfortable working in a fast-moving environment where processes and playbooks continue to evolve.
• Curious, coachable, and willing to learn quickly about Finmo's products, customers, and the broader payments and treasury landscape.

What Success Looks Like

You consistently generate qualified pipeline, create meaningful conversations with the right prospects, and provide Account Executives with well-qualified opportunities. You understand your market and ICP, maintain strong CRM discipline, and continuously improve your approach based on coaching, data, and what you learn from prospects.

Our Commitment to Fairness

Finmo is an inclusive, people-first workplace that values merit and performance. We are committed to providing equal opportunities for all and to fostering a work environment free from discrimination. We evaluate all candidates on the basis of merit, performance, and role fit without regard to age, race, gender, religion, marital status, disability, or any other characteristic unrelated to job performance. At this time, we are only able to consider candidates who are already authorised to work in Singapore.

We provide a supportive environment where our people can grow, contribute meaningfully, and thrive. All hiring decisions are made in accordance with applicable employment and fair employment laws in the country of hire.

Note:

We will not accept submissions from recruitment agencies. Only shortlisted candidates will be contacted.

Thank you for your interest in pursuing a career with Finmo!