Business Development Manager (Sandakan)

Astro; Sandakan; On-site; MYR 60,000 - 100,000; Full time

Job summary

Astro is seeking a dynamic Retail Business Development professional in Sabah to drive product sales through retail channels. You will identify, engage, and onboard new partners, focusing on SMEs, while building lasting relationships and supporting partners with training and tools to maximize sales.

Responsibilities include achieving targets, analyzing market trends, and collaborating with marketing to tailor offerings to local needs.

Qualifications

• Minimum 3–5 years of experience in business development, retail sales, or partner management.
• Proven track record in meeting or exceeding sales targets.
• Strong understanding of retail ecosystems, especially small to mid-sized businesses.
• Excellent interpersonal, negotiation, and communication skills.
• Able to travel as required.
• Fluent in English; Bahasa Malaysia a plus.

Responsibilities

• Develop and execute a business development strategy to grow Astro product sales in retail channels.
• Identify, engage, and onboard new retail partners, especially SMEs.
• Achieve and exceed sales targets, KPIs, and business objectives.
• Build strong, long-term relationships with existing retail partners.
• Provide ongoing support, training, and tools to ensure partners can sell Astro products.
• Monitor partner performance and implement improvement plans.
• Collaborate with marketing and product teams to tailor offerings to local needs.
• Analyze retail sales performance and market trends.
• Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.
• Ensure consistency in branding and messaging across all retail touchpoints.

Skills

Retail sales

Business development

Negotiation

Communication

Team leadership

Travel readiness

Education

Degree/Diploma in Business/Commerce/Communications

Tools

Microsoft Excel

Microsoft Word

Job description

Develop and execute a business development strategy to grow Astro product sales in retail channels.

Identify, engage, and onboard new retail partners, especially small to mid-sized businesses.

Achieve and exceed sales targets, KPIs, and business objectives.

Retail Partner Management

Build strong, long-term relationships with existing retail partners.

Provide ongoing support, training, and tools to ensure retail partners can effectively sell Astro products and services.

Monitor partner performance and implement improvement plans when needed.

Market Expansion

Explore new market segments and regions for retail growth.

Collaborate with marketing and product teams to tailor Astro’s offerings to local customer and retailer needs.

Data & Reporting

Analyze retail sales performance and market trends.

Provide regular updates and insights to management and cross-functional teams.

Campaign & Promotion Execution

Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.

Ensure consistency in branding and messaging across all retail touch

Requirements

• Minimum 3–5 years of experience in business development, retail sales, or partner management.
• Proven track record in meeting or exceeding sales targets.
• Strong understanding of retail ecosystems, especially small to mid-sized businesses.
• Excellent interpersonal, negotiation, and communication skills.
• Able to travel as required.
• Degree/Diploma holders in Business/Commerce/Communications or in any relevant field
• Fluent in English, Bahasa Malaysia and/or other languages are added advantage
• Able to lead and motivate the team
• Able to interact with all levels of people and possess a service oriented mindset
• Independent, self-motivated and possess positive attitude,Results oriented
• Ability to work and manage in a fast pace and challenging environment
• Mature,dynamic and proactive
• Able to organize resources, present report and coordinate project work
• PC literate with working knowledge of Microsoft Windows, Word and Excel