Business Development Manager (PELRA)

SEGi University & Colleges; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

SEGi University & Colleges is seeking a high-energy Business Development and Marketing lead for the PELRA initiative in Malaysia. You will hunt corporate partners, build a compelling brand story, and drive partnerships by turning digital campaigns into enrolments.

The role requires 5–8 years in BD/marketing, strong ads management and CRM skills, and the ability to present complex paths clearly to executives. Autonomy and effective communication are essential.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications or related field.
• 5–8 years in Business Development, Corporate Sales or Digital Marketing.
• Experience managing paid social ads (Ads Manager) and analysing conversion data.
• Proficient with CRM tools and nurturing leads to enrolment.
• Strong presentation skills using PowerPoint or Canva.
• Excellent English communication; able to engage senior executives.
• Ability to work independently and articulate regulatory pathways clearly.

Responsibilities

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.
• Conceptualise and execute social media advertising campaigns to generate high-quality leads.
• Deliver impactful presentations to corporate stakeholders and potential candidates.
• Work with the internal team to clearly communicate the PELRA value proposition and differentiate it from other pathways.
• Manage the digital presence, including content creation and monitoring ad performance metrics.

Skills

Lead generation

Digital marketing

Corporate sales

Storytelling

PowerPoint

Canva

English proficiency

Education

Bachelor’s Degree in Business, Marketing, Communications

Tools

Ads Manager

CRM tools

PowerPoint

Canva

Job description

To support the growth of the Prior Experiential Learning Rating Agency (PELRA) initiative, we are looking for a high-energy individual who is both a \"hunter\" for new corporate leads and a \"storyteller\" who can build a brand for our new initiative. If you thrive on autonomy and have a track record of turning digital ads into real-world partnerships, this role is for you.

Key Responsibilities

• Identify and engage with corporate partners to promote PELRA as a pathway for professional recognition and regulatory compliance.
• Able to conceptualise and execute social media advertising campaigns (LinkedIn, Facebook, etc.) specifically targeted at generating high-quality leads.
• Ability to deliver impactful presentations to corporate stakeholders, and potential candidates.
• Work closely with the internal team to ensure the PELRA value proposition is clearly communicated and distinct from other academic pathways (like APEL).
• Manage the digital presence, including content creation and monitoring ad performance metrics.

Job Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 5-8 years of experience in Business Development, Corporate Sales, or Digital Marketing. Experience within the education or professional training industry is an added advantage.
• Proven experience in managing paid social media ads (Ads Manager) and analysing conversion data.
• Familiarity with CRM tools and the ability to nurture leads from initial contact to enrolment.
• Advanced proficiency in PowerPoint, Canva, or other presentation software to create visually compelling decks.
• Good command of English (both written and spoken) with the confidence to engage senior-level corporate executives.
• Ability to work independently without duplicating existing academic initiatives.
• A natural ability to present complex regulatory pathways in a clear, engaging, and easy-to-understand manner.

Only shortlisted candidates will be notified.