Business Development Manager (Furniture/Sofa/Mattress)

MVC Resources; Kuala Lumpur; Sur place; MYR 120 000 - 240 000; Plein temps

Résumé du poste

Zohorecruit is seeking a Business Development Manager for the furniture sector in Kuala Lumpur, Malaysia. You will develop and execute strategic business development initiatives within Malaysia's sofa and furniture manufacturing industry, identify new opportunities, and build a robust sales pipeline to drive revenue growth and market expansion.

Work closely with Product Development and Technical teams to tailor fiber-based solutions, coordinate product validation and trials, and lead commercial

Qualifications

• Bachelor's degree in a related field.
• Minimum 5–8 years in business development or technical sales.
• Experience in B2B,家具行业、foams or textiles is a plus.
• Ability to develop new markets and drive sustainable revenue growth.
• Experience selling technical or engineered materials is advantageous.

Responsabilités

• Develop and execute strategic BD initiatives within Malaysia's sofa and furniture manufacturing industry.
• Identify, engage, and secure new business opportunities with sofa manufacturers, OEMs, upholstery companies and other key players.
• Build, manage, and convert a robust sales pipeline to achieve revenue growth and market expansion.
• Lead product presentations, technical demonstrations, sampling, and commercial negotiations with customers.
• Coordinate product validation, pilot runs, and implementation activities for fiber solutions.
• Build and maintain strong relationships with key industry stakeholders and decision‑makers.
• Collaborate with Operations, Product Development, Marketing, and Customer Service to ensure seamless execution.
• Travel within Malaysia to support customer development and product trials.

Connaissances

Sales & Business Development

Key Account Management

Technical Sales

Market Intelligence

Negotiation

Formation

Bachelor's Degree in Business Administration, Marketing, Engineering, Material Science, Furniture Technology

Description du poste

Business Development Manager (Furniture/Sofa/Mattress)

Kuala Lumpur, Malaysia | Posted on 08/03/2026

• Country Malaysia

Job Description

Key Responsibilities:

1. Business Development & Revenue Growth

Develop and execute strategic business development initiatives as a preferred alternative material solution within Malaysia's sofa and furniture manufacturing industry.

Identify, engage, and secure new business opportunities with sofa manufacturers, OEM furniture producers, upholstery companies, and other key players across the furniture value chain.

Build, manage, and convert a robust sales pipeline to achieve revenue consistently, profitability, and market expansion objectives.

Conduct comprehensive market mapping to identify high-potential accounts based on production capacity, market share, and business growth opportunities.

Prepare sales forecasts, business development plans, and regular performance reports to support strategic decision-making.

Drive market awareness by educating customers on the commercial, technical, and sustainability benefits of fibre-based solutions compared to conventional foam materials.

Lead customer engagements through product presentations, technical demonstrations, product sampling, and commercial negotiations.

Manage customer evaluation programs, product trials, and conversion strategies to accelerate commercial adoption.

Build and maintain strong relationships with key industry stakeholders, manufacturers, trade associations, and decision-makers to strengthen market presence and generate new business opportunities.

3. Technical Sales & Solution Development

Partner closely with Product Development and Technical teams to understand customer manufacturing requirements and recommend customized fiber solutions.

Coordinate product validation, pilot production runs, and implementation activities to ensure successful product integration into customers' manufacturing processes.

Provide technical and commercial support by addressing customer requirements related to product performance, comfort, durability, manufacturing compatibility, cost optimization, and sustainability.

4. Key Account Management

Develop and maintain long-term relationships with key customers to drive repeat business, customer retention, and account growth.

Monitor customer satisfaction levels and proactively resolve commercial or operational issues to ensure an exceptional customer experience.

Lead commercial discussions involving pricing, contracts, service agreements, and business terms in accordance with company guidelines.

5. Market Intelligence & Business Insights

Continuously monitor market trends, customer preferences, competitor activities, and emerging technologies within the furniture and upholstery industry.

Gather market intelligence and customer feedback to support product enhancements, commercialization strategies, and future product development initiatives.

Identify opportunities for business diversification into adjacent industries and applications that align with the company's growth strategy.

6. Cross-Functional Collaboration

Collaborate closely with Operations, Supply Chain, Product Development, Marketing, and Customer Service teams to ensure seamless project execution and timely customer support.

Support participation in industry exhibitions, trade fairs, customer seminars, and networking events to enhance brand awareness and generate new business opportunities.

Requirements

Key Requirements:

Bachelor's Degree in Business Administration, Marketing, Engineering, Material Science, Furniture Technology , or a related discipline.

Minimum 5–8 years of experience in business development, technical sales, or key account management , preferably within the furniture, upholstery, foam, textiles, industrial materials, polymers, or manufacturing industries.

Proven success in developing new markets, acquiring customers, and driving sustainable revenue growth in a B2B environment.

Experience selling technical or engineered materials through a consultative, solution-based sales approach will be highly advantageous.

Strong understanding of the furniture manufacturing industry, upholstery materials, foam products, non-woven materials, fiber technologies, or related industrial applications is preferred.

Excellent commercial acumen with strong negotiation, presentation, and relationship management skills.

Demonstrated ability to manage complex sales cycles, customer trials, and commercialization projects.

Strong analytical skills with the ability to interpret market trends and translate insights into actionable business strategies.

Self-motivated, entrepreneurial, and results-driven, with the ability to work independently while collaborating effectively with cross-functional teams.

Willingness to travel frequently within Malaysia to support customer development, product trials, and business expansion initiatives.