Business Development Manager - Asia

SOFTSWISS; Kuala Lumpur; On-site; MYR 120,000 - 210,000; Full time

Benefits offered by this job

Private health insurance

Sports benefits

Mental Health Program

Free English lessons (online)

Local language courses

Paid time off

Maternity leave support

Referral program rewards

Upskilling and conferences

Job summary

SOFTSWISS is seeking a Business Development Manager to expand our presence in Asian markets. You will lead partnerships with operators, promote core products, and drive growth through the full sales cycle. Travel across Asia will be frequent, and fluency in English and Mandarin is required.

You will collaborate with Sales, Product, Operations, Legal and Finance to onboard clients and ensure long-term success, while achieving quarterly BD goals and representing the brand at events.

Qualifications

• Proven experience in business development, sales or partnerships within iGaming.
• Strong understanding of the Asian iGaming market and operator landscape.
• Willingness to travel frequently across Asian markets.
• Fluent English and Mandarin are required.

Responsibilities

• Build, grow and maintain a strong network and community of operator brands and key industry partners.
• Identify, qualify and convert new business opportunities across the region and act as the primary SOFTSWISS representative and brand ambassador in Asian markets.
• Promote and sell the main SoftSwiss products: Casino Platform, Game Aggregator, Sportsbook, Jackpot Aggregator.
• Execute annual and quarterly business development goals in line with company strategy.
• Attend and actively participate in industry exhibitions, conferences, and networking events.
• Manage the full sales cycle: lead generation, pitching, commercial negotiations, and contract closure.
• Collaborate closely with internal teams (Sales, Product, Operations, Legal, Finance) to ensure smooth onboarding and long-term client success.
• Monitor market trends, competitor activity, and regulatory developments across Asia.
• Provide regular reporting on pipeline status, forecasts, and achieved results.

Skills

Communication skills

Negotiation

Relationship building

Travel readiness

English fluency

Mandarin

Job description

Overview:

SOFTSWISS is hiring a Business Development Manager to drive our expansion across Asian markets. You’ll take the lead in building strong, lasting relationships with operators and partners, bringing SOFTSWISS solutions to the forefront of one of the most dynamic regions in iGaming. This is a high-impact role where market insight and strategic execution come together to fuel business growth.

Purpose of the role:

You’ll drive the growth of SOFTSWISS across key Asian markets by identifying high-potential opportunities, securing strategic partnerships, and promoting our core products to regional operators. Your work will directly impact our market presence, revenue growth, and long-term client relationships in a highly competitive landscape.

Key responsibilities:

• Build, grow and maintain a strong network and community of operator brands and key industry partners;

• Identify, qualify and convert new business opportunities across the region and act as the primary SOFTSWISS representative and brand ambassador in Asian markets;

• Promote and sell the main SoftSwiss products: Casino Platform, Game Aggregator, Sportsbook, Jackpot Aggregator;

• Execute annual and quarterly business development goals in line with company strategy;

• Attend and actively participate in industry exhibitions, conferences, and networking events;

• Manage the full sales cycle: lead generation, pitching, commercial negotiations, and contract closure;

• Collaborate closely with internal teams (Sales, Product, Operations, Legal, Finance) to ensure smooth onboarding and long-term client success;

• Monitor market trends, competitor activity, and regulatory developments across Asia;

• Provide regular reporting on pipeline status, forecasts, and achieved results.

Required Experience:

• Proven experience in business development, sales or partnerships within iGaming;

• Strong understanding of the Asian iGaming market and its operator landscape;

• Established network within the Asian iGaming ecosystem is a strong advantage;

• Excellent communication, negotiation, and relationship-building skills;

• Comfortable representing the company at high-level meetings, events, and social settings;

• Willingness to travel frequently across Asian markets;

• Fluent English and Mandarin are required.

Our Benefits:

• Private health insurance

• Sports benefits

• Comprehensive Mental Health Program

• Free English lessons (online)

• Local language courses

• Paid time off

• Maternity leave support

• Referral program rewards

• Upskilling, internal workshops, and participation in professional conferences and corporate events