Business Development Executive (Kuala Lumpur) - January 2027 Start Date

Fresha; Kuala Lumpur; On-site; MYR 60,000 - 84,000; Full time

Benefits offered by this job

Bi-lingual

Beauty & Wellness

Job summary

Fresha in Kuala Lumpur is seeking a Business Development Executive to drive new business on the Fresha platform. You will report to the Malaysian Business Development Team Lead and work to bring in new customers across the market.

You will build a robust pipeline through in-person visits, calls, emails and social outreach, own the full sales cycle from discovery to close, and work cross-functionally to ensure a smooth customer journey that accelerates Fresha’s growth in Malaysia.

Qualifications

• 1+ year of sales experience with a track record of meeting or exceeding targets.
• Strong ability to prospect, initiate conversations and create opportunities beyond inbound leads.
• Solid commercial judgement and ability to map customer needs to Fresha solutions.
• Proactive, resilient and coachable approach; thrives in a target-led environment.
• Motivation and ambition to build a career in Sales/Business Development.

Responsibilities

• Win new business by achieving sales targets and onboarding new clients to Fresha.
• Build and manage a pipeline through in-person visits, calls, emails, and social outreach.
• Own the sales cycle from prospecting through discovery, product demos, negotiation and close.
• Understand prospect business needs and demonstrate Fresha solutions to meet objectives.
• Maintain a disciplined pipeline, respond to qualified opportunities, and record activity in CRM.
• Collaborate across teams to ensure a smooth onboarding for new customers.

Skills

Sales experience

New-business mindset

Commercial judgement

Coachability

Ambition in sales

Job description

Business Development Executive (Kuala Lumpur)

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

Given our exciting and progressive growth plans, we are looking for an exceptional Business Development Manager to come and join our global business.

Reporting directly to the Malaysian Business Development Team Lead, you will work collaboratively with the Commercial team and potential partners, you will be 100% focused on bringing in new business to the Fresha platform.

This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.

What You'll Do

• Win new business: Consistently achieve your sales targets by bringing new businesses onto the Fresha platform.

• Build your pipeline: Proactively identify and engage prospective customers through in person visits, phone, email, and social outreach where appropriate.

• Own the sales cycle: Manage opportunities from initial prospecting and qualification through discovery, product demonstration, negotiation and close.

• Sell to customer needs: Understand each prospect's business, challenges and commercial objectives, then demonstrate how Fresha can support them.

• Manage opportunities effectively: Maintain a disciplined pipeline, respond quickly to qualified inbound opportunities and keep accurate records of activity and outcomes in our CRM.

• Work cross-functionally: Partner with colleagues across Fresha to create a smooth experience for new customers and share relevant feedback from the market.

What We're Looking For

• At least 1 years worth of sales experience, with evidence of consistently working towards and achieving sales targets.

• A strong new-business mindset, with the confidence to prospect, open conversations and create opportunities rather than relying solely on inbound leads.

• Strong commercial judgement and the ability to understand a customer's needs and clearly connect them to a solution.

• A proactive, resilient and coachable approach, with the drive to improve and perform in a target-led sales environment.

• Hunger and ambition to want to be in Sales/Business Development. You have to have a "Why" - Whats yours?

At Fresha, we value potential as well as experience. If you meet the core requirements of the role but don't match every preferred criterion, we'd still encourage you to apply.

Added Bonus:

• Bi-lingual - Fluency or conversational in English and Mandarin
• Beauty & Wellness - Experience within the beauty and wellness industry

At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.

Your Opportunity at Fresha

This is a great time to join Fresha as we continue growing across Malaysia and the Suuth East Asia region.

We already support hundreds of thousands of beauty and wellness professionals around the world, but there is still a huge opportunity to bring more businesses onto Fresha locally.

As a Business Development Executive, you will play a direct role in that growth. The businesses you win become part of Fresha’s platform and marketplace, so you can clearly see the impact of your work.

This role can give you:

• Real ownership: You will build your own pipeline, manage conversations with prospective partners and help grow Fresha’s presence in the market.

• Full-cycle sales experience: You will develop across prospecting, discovery, product demonstrations, negotiation and closing.

• A visible impact: The partners you bring onto Fresha directly contribute to our growth across ANZ.

• A strong platform to learn: You will join a fast-growing commercial team, with the chance to sharpen your sales approach and learn from people already succeeding in the role.

• Room to grow: Strong performance can lead to greater responsibility and future opportunities within Fresha’s Commercial organisation as the business continues to scale.

If you are looking for a role where you can build confidence, take ownership and develop your career in sales, this is an opportunity to do that in a business still growing quickly across the region.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.