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PHASE INTERNATIONAL SDN BHD is expanding its B2B sales team in Malaysia and Southeast Asia. You will drive new customer acquisition, manage key accounts, and coordinate with Production, QA, and Finance to deliver orders on time.
Role emphasizes developing coffee brands, private-label and OEM/ODM projects, with a focus on strong communication in English and Bahasa Malaysia. Travel to client sites is required, and a hybrid work arrangement is offered.
Freeze-Dried Coffee, OEM/ODM Contract Manufacturing & Custom Packaging Solutions
Basic Salary + Commission
Our B2B Sales Team is responsible for: New customer development, existing account management, order follow-up, and project coordination. The key objective is to drive continuous sales growth through B2B customer acquisition, customer retention, and new product/project development.
Develop B2B customers in Malaysia and Southeast Asia, identifying potential customers and new business opportunities.
Focus on developing coffee brands, café chains, F&B companies, distributors, and private-label customers.
Responsible for the sales and business development of roasted coffee beans, freeze-dried coffee, drip coffee, coffee capsules, and other coffee-related products.
Introduce products, recommend samples, prepare quotations, and conduct commercial discussions based on customer requirements.
Follow up with potential customers throughout the sales process, from initial contact, sampling, and quotation to order confirmation and conversion.
Maintain regular communication with existing customers and build long-term business relationships.
Understand customers’ purchasing plans, sales forecasts, product requirements, and new product development needs.
Follow up on customer feedback, product issues, and complaints, and coordinate with internal teams to provide timely solutions.
Monitor customer orders, delivery schedules, and payment status.
Manage the full order cycle from quotation, PO confirmation, and production arrangement to delivery and payment collection.
Coordinate with Production, Procurement, QA, Warehouse, and Finance teams to ensure orders are completed according to customer requirements.
Follow up on product sampling, trial production, packaging development, and customized product projects.
Monitor project progress and proactively communicate with customers regarding production, delivery schedules, and other potential issues.
Develop a good understanding of the company’s coffee products, production capabilities, packaging solutions, and relevant certification requirements.
Gather market, customer, and competitor information to identify new business opportunities.
Support the development of new products and Private Label / OEM / ODM projects based on customer and market requirements.
Participate in product discussions with customers and provide suitable product and supply chain solutions.
Maintain accurate customer information, quotation records, order records, and sales data.
Prepare regular updates on customer development, sales performance, and future order forecasts.
Monitor sales targets and monthly sales performance.
Provide regular updates to management on key customers and project progress.
Act as the main communication point between customers and the Malaysia factory, ensuring customer requirements are clearly communicated to internal teams.
Coordinate with China HQ and overseas teams when required.
Coordinate and resolve issues related to products, raw materials, production, packaging, quality, and delivery.
Ensure customer requirements are properly followed through from initial communication to final delivery.
Education: Diploma or Bachelor's Degree in Business Administration, Marketing, Food Science, Supply Chain, or a related field.
At least 1-2 years of B2B sales or business development experience, strictly within the Food & Beverage (F&B), FMCG, or OEM/ODM packaging industry.
Prior background or working exposure in coffee, beverage processing, freeze-dried products, or contract manufacturing is highly preferred.
Basic understanding of OEM/ODM operations, private-label packaging formats (sachets, drip bags, capsules), and B2B sales cycles.
Ability to act as a seamless bridge between commercial clients, technical operations, production, and QA teams.
Strong verbal and written communication skills in English and Bahasa Malaysia. Ability to communicate in regional languages (Mandarin) is an added advantage to liaise effectively with China HQ and manufacturing technical teams.
Self-motivated, target-driven, and hungry for income and wins! This role rewards people who push, negotiate, and close deals.
Capable of managing multiple sampling and customized project timelines simultaneously, with a strong understanding of B2B client responsiveness.
Possess your own transport and are willing to travel for client visits and local factory coordination.
You will be backed by our Malaysia factory internal teams - including Production, Procurement, QA, Warehouse, and Finance to ensure your customer requirements and order completions run smoothly. You will also work closely with China HQ and overseas teams when specialized support is required.
Competitive Base Salary + Commission Scheme
Free On-site Parking
Hybrid Work Arrangement
Medical Benefits & Medical Leave
Monthly casual / sports activities
Festive celebrations and team bonding activities