Business Account Executive / Key Account

NSW Automation Sdn Bhd; Simpang Ampat; On-site; MYR 48,000 - 72,000; Full time

Job summary

NSW Automation Sdn Bhd in Penang invites an experienced Business Account Executive / Key Account to manage assigned accounts, build long-term relationships, and support customer retention through proactive engagement. You will handle RFQs, quotations, inventory, delivery schedules, and project updates, and collaborate with engineering, operations, sales, and marketing to align customer requirements.

Strong English and Chinese communication is valued due to Taiwan/China client base; familiarity

Qualifications

• Degree holder with at least 2 years of relevant experience.
• Proven track record in leading strategic projects and managing complex customer relationships.
• Hands-on experience with industrial automation technologies and documentation.

Responsibilities

• Serve as primary contact for assigned accounts and support customer retention.
• Manage RFQs, quotations, inventory, delivery schedules, and project updates.
• Monitor customer satisfaction and coordinate service improvements.
• Collaborate with cross-functional teams to align customer requirements.

Skills

CRM & retention

Customer communication

Account coordination

Cross-functional collaboration

Documentation & reporting

Market research

Regulatory compliance

English & Chinese communication

Education

Bachelor's degree

Tools

CRM/ERP systems

Project tracking tools

Job description

Business Account Executive / Key Account

Customer Relationship Management & Retention – Serve as the primary contact for assigned accounts, build long-term customer relationships, and support customer retention through proactive engagement and follow-ups.

Customer Communication & Account Coordination – Manage customer communications relating to RFQs, quotations, inventory, delivery schedules, service offerings, and project updates.

Customer Satisfaction & Experience – Monitor customer satisfaction, gather and analyse feedback, address customer concerns, and coordinate service improvement initiatives.

Cross-Functional Collaboration – Work with Business Development, Engineering, Operations, Production, Sales, Product, Marketing, and Marcom teams to align customer requirements and support customer engagement activities.

CRM, Documentation & Reporting – Maintain accurate customer, proposal, and opportunity records in CRM/ERP platforms and prepare account performance, satisfaction, retention, and risk/opportunity reports.

Knowledge Management & Documentation – Consolidate customer engagement learnings, success stories, case studies, proposal templates, and application-specific knowledge for internal reference and sharing.

Market Research & Competitive Benchmarking – Research customer industries, solution trends, competitors, and customer requirements, and share relevant market insights with Business Development and other departments.

Regulatory, Contractual & Compliance – Ensure proposals, communications, documentation, and business initiatives comply with company branding, SOPs, confidentiality requirements, ethical standards, and relevant industry regulations.

Requirements:

Degree holder with at least 2 years of relevant experience in business development support, technical sales, customer support engineering, proposal engineering, solution architecture, key account management, or technical consultation.

Proven track record in leading strategic projects, managing complex customer relationships, and converting opportunities into long-term business.

Hands-on experience in industrial automation technologies, including mechanical/hardware engineering, software, IT infrastructure, and system integration.

Strong proficiency in developing business and technical documentation, proposals, and presentations.

Comfortable interacting with customers and handling complex inquiries with professionalism and urgency.

Familiarity with CRM systems, project tracking tools, and documentation standards.

Ability to manage multiple priorities under tight deadlines with strong attention to detail.

Good command of English and Chinese due to Taiwan, China etc client base.

Headquartered in Penang, Malaysia, NSW Automation specializes in precision fluid dispensing systems in today’s global microelectronics and semiconductor industries.

Our clients come from a wide range of industries, including electronic components, semiconductors, SMD LED, automotive, medical etc. We have multiple factories, sales & service offices, and technical support points in the Asia, Europe, and the US.

Our digital programmable volumetric dispensing and micro-volume squeezing technologies have driven breakthroughs in automated liquid dispensing. We are advancing toward Industry 4.0 with cloud-based, IoT-enabled systems that enhance automation through data and machine learning.

Headquartered in Penang, Malaysia, NSW Automation specializes in precision fluid dispensing systems in today’s global microelectronics and semiconductor industries.

Our clients come from a wide range of industries, including electronic components, semiconductors, SMD LED, automotive, medical etc. We have multiple factories, sales & service offices, and technical support points in the Asia, Europe, and the US.

Our digital programmable volumetric dispensing and micro-volume squeezing technologies have driven breakthroughs in automated liquid dispensing. We are advancing toward Industry 4.0 with cloud-based, IoT-enabled systems that enhance automation through data and machine learning.