Brand Strategy & Campaign Lead (Branding Specialist)

Talent Connect Service; Kuala Lumpur; In loco; MYR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Talent Connect Service in Malaysia seeks a Branding Specialist to strengthen brand positioning, visual identity, campaign messaging and market communication. You will support brand strategy, creative direction, campaign planning, content messaging, and ensure consistency across online and offline touchpoints.

Key responsibilities include developing brand voice, coordinating with designers and marketers, and planning campaigns to increase awareness and engagement.

Competenze

• 2+ years in branding, marketing, content strategy or communications.
• Strong grasp of brand positioning, messaging and audience psychology.
• Excellent copywriting and creative thinking skills.
• Fluent in English and Chinese; Bahasa Malaysia is a plus.
• Experience with social media, digital campaigns and offline activations.

Mansioni

• Support development of brand positioning, voice and messaging.
• Ensure brand consistency across social, website, ads and offline materials.
• Collaborate with designers, content creators, video editors and marketing teams.
• Plan branding campaigns to raise awareness, trust and engagement.
• Conduct market and audience research and track trends.
• Create briefs, direction, slogans and communication angles.

Conoscenze

Brand positioning

Brand messaging

Content strategy

Creative planning

Communications

Descrizione del lavoro

Talent Connect Service in Malaysia seeks a Branding Specialist to strengthen brand positioning, visual identity, campaign messaging and market communication. You will support brand strategy, creative direction, campaign planning, content messaging, and ensure consistency across online and offline touchpoints.

Key responsibilities include developing brand voice, coordinating with designers and marketers, and planning campaigns to increase awareness and engagement.