Senior Brand Messaging & Copy Lead

Skinmade; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Skinmade, based in Malaysia, is seeking a Senior Marketing Executive – Brand Communications & Copy to lead messaging across campaigns and customer touchpoints. You will collaborate with Campaign, Creative, and Content teams to shape a clear, persuasive brand voice.

You will translate product direction into headlines, write and edit copy for campaigns, social content, packaging, and landing pages, and ensure consistency of tone. Strong English and Bahasa Malaysia writing skills are essential.

Qualifications

• Background in brand communications, marketing communications, copywriting, product marketing, or related marketing roles for consumer brands.
• Strong command of written English and Bahasa Malaysia, with the ability to write natural, persuasive consumer copy.

Responsibilities

• Translate brand and product direction into clear headlines, key messages, and calls to action.
• Write, edit, and review copy for campaigns, social content, product launches, e-commerce pages, PR, packaging inserts, and landing pages.
• Simplify complex product features and technical details into customer benefits.
• Collaborate with Campaign Marketing early to decide on strongest communication angles and message hierarchy.
• Write clear briefs for Creative and Content teams before design work begins.
• Review marketing materials for clarity and tone to maintain consistent brand voice.

Skills

Brand communications

Copywriting

Content marketing

Product marketing

Job description

Skinmade, based in Malaysia, is seeking a Senior Marketing Executive – Brand Communications & Copy to lead messaging across campaigns and customer touchpoints. You will collaborate with Campaign, Creative, and Content teams to shape a clear, persuasive brand voice.

You will translate product direction into headlines, write and edit copy for campaigns, social content, packaging, and landing pages, and ensure consistency of tone. Strong English and Bahasa Malaysia writing skills are essential.