Brand Strategy Lead – Growth & Impact (Flexible)

Sun Jiang Trading Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Competitive remuneration

Training & development programmes

Job summary

Sun Jiang Trading Sdn Bhd is seeking an experienced Brand Manager to join our Marketing & Communications team in Kota Damansara, Selangor. You will develop and implement comprehensive brand strategies that strengthen our market position and drive business growth.

As Brand Manager, you will ensure consistent brand identity across all touchpoints, collaborate with marketing, sales, product and communications teams, and oversee campaigns from concept to measurement.

Qualifications

• 3-5 years of professional experience in brand management or related marketing roles within a commercial or fast-moving consumer goods environment
• Proven track record of successfully developing and implementing brand strategies that delivered measurable business results
• Strong understanding of brand positioning, consumer psychology and market dynamics
• Excellent analytical skills with the ability to interpret market data and translate insights into actionable brand recommendations

Responsibilities

• Developing and executing integrated brand strategies aligned with organisational objectives and market opportunities
• Managing brand positioning, messaging and visual identity across all marketing channels and customer touchpoints
• Conducting market research and competitor analysis to identify brand opportunities, threats and emerging trends
• Overseeing brand campaigns, creative development and promotional activities to ensure consistency and effectiveness
• Monitoring brand performance metrics and key performance indicators, providing regular reports and insights to senior management
• Collaborating with internal departments including marketing, sales, product and communications to ensure unified brand messaging
• Managing brand guidelines and ensuring compliance across all internal and external communications
• Building and maintaining relationships with external agencies, vendors and stakeholders involved in brand delivery
• Identifying opportunities for brand extension, innovation and portfolio optimisation
• Leading brand awareness and customer perception initiatives to enhance brand equity and loyalty

Skills

Brand management

Digital marketing tools

Marketing analytics platforms

Strong communication

Project management

Education

Marketing/Business/Communications degree

Tools

Brand management software

Marketing analytics tools

Job description

Sun Jiang Trading Sdn Bhd is seeking an experienced Brand Manager to join our Marketing & Communications team in Kota Damansara, Selangor. You will develop and implement comprehensive brand strategies that strengthen our market position and drive business growth.

As Brand Manager, you will ensure consistent brand identity across all touchpoints, collaborate with marketing, sales, product and communications teams, and oversee campaigns from concept to measurement.