Brand & Media Relations Strategist

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a PR Specialist to develop and execute public relations initiatives that strengthen brand reputation, increase visibility, and nurture relationships with media, partners, clients, and stakeholders.

The role requires a diploma or degree in related field and 3–5 years of experience, strong writing, media relations, Mandarin fluency, and ability to manage multiple projects and campaigns across digital channels.

Qualifications

• Diploma or degree in Public Relations, Communications, Marketing, Journalism, or related discipline.
• 3–5 years of professional experience in PR, corporate communications, or related field.
• Proven experience in developing and executing PR campaigns.
• Strong written and verbal communication skills.
• Excellent media relations and an established network of media contacts.
• Proficiency with media monitoring tools and PR software platforms.
• Strong organisational skills; able to manage multiple projects and deadlines.
• Solid understanding of digital and social media landscapes in modern PR.
• Strategic thinker with ability to execute tactical communications.
• Strong interpersonal skills across all levels of stakeholders.
• Fluency in Mandarin; Malay and English would be advantageous.

Responsibilities

• Develop and implement PR and corporate communication strategies aligned with business objectives.
• Build and maintain relationships with journalists, media outlets, associations, influencers, and stakeholders.
• Draft and distribute press releases, statements, announcements, articles, speeches, and other materials.
• Identify media opportunities and pitch company stories, achievements, events, and insights.
• Coordinate media interviews, press conferences, events, product launches, and exhibitions.
• Monitor media coverage, industry news, public sentiment, and competitor activities.
• Manage media enquiries and coordinate internal responses for consistent external communication.
• Support crisis communication and reputation management when required.
• Collaborate with marketing and business development on campaigns, events, partnerships, and brand initiatives.
• Manage corporate presence across relevant digital and social media channels from a PR perspective.

Skills

Written comms

Verbal comms

Media relations

Stakeholder mgmt

Strategic thinking

Project management

Education

Diploma or degree in PR/Comms/Marketing/Journalism

Tools

Media monitoring tools

PR software platforms

Job description

Private Advertiser in Malaysia is seeking a PR Specialist to develop and execute public relations initiatives that strengthen brand reputation, increase visibility, and nurture relationships with media, partners, clients, and stakeholders.

The role requires a diploma or degree in related field and 3–5 years of experience, strong writing, media relations, Mandarin fluency, and ability to manage multiple projects and campaigns across digital channels.