Brand Manager: Strategy & Launch Leader (Beverage)

Tong Woh Enterprise Sdn Bhd; Subang Jaya; Presencial; MYR 90.000 - 150.000; Jornada completa

Descripción de la vacante

Tong Woh Enterprise Sdn Bhd is seeking a Brand Manager to lead branding and marketing initiatives. The role collaborates with sales, product development, and advertising to ensure effective brand strategies.

Ideal candidates have 4–6 years in brand management within FMCG/F&B or consumer goods, with strong market insight and strategic planning abilities. Proficiency in MS Office and multilingual communication is valued.

Formación

• Bachelor's degree in Marketing or Mass Communication or equivalent.
• 4–6 years of brand management, marketing, or related experience.
• Experience in FMCG/F&B, retail, consumer goods, or beverage industry is preferred.
• Strong understanding of branding, consumer behaviour, market trends, and marketing strategies.
• Experience planning and executing marketing campaigns and product launches.
• Ability to analyse market data, consumer insights, and campaign performance.
• Proficiency in English; Mandarin and Cantonese preferred for client communication.
• Proficient in MS Office applications and able to travel as needed.

Responsabilidades

• Develop comprehensive branding and marketing strategies aligned with company objectives.
• Identify opportunities and gaps through market analysis and competitive landscape.
• Define product strategies and roadmaps to drive brand positioning and growth.
• Plan and execute consumer marketing launch plans for new products and campaigns.
• Oversee advertising and media planning for timely promotion of products.
• Coordinate with cross-functional teams to brief sales and other stakeholders.
• Collaborate with product, sales, and design teams to align marketing efforts with goals.
• Conduct research on consumer trends and insights to inform strategies.
• Analyse market developments to improve offline marketing approaches.
• Work with creative team to ensure branding consistency in assets.

Conocimientos

Brand management

Market analysis

Campaign planning

Product launches

Promotional activities

Cross-functional coordination

MS Office

English proficiency

Mandarin

Cantonese

Educación

Bachelor's degree in Marketing or Mass Communication

Herramientas

MS Office

Descripción del empleo

Tong Woh Enterprise Sdn Bhd is seeking a Brand Manager to lead branding and marketing initiatives. The role collaborates with sales, product development, and advertising to ensure effective brand strategies.

Ideal candidates have 4–6 years in brand management within FMCG/F&B or consumer goods, with strong market insight and strategic planning abilities. Proficiency in MS Office and multilingual communication is valued.