Brand Strategy Lead — Growth, Innovation & Campaigns

Gentle Supreme Sdn Bhd; Subang Jaya; On-site; MYR 112,000 - 201,000; Full time

Benefits offered by this job

Medical

Free Parking

EPF

SOCSO

Annual leave

Dental

Job summary

Gentle Supreme Sdn Bhd is seeking a senior Brand Manager to lead the development and execution of brand strategy, annual plans, and integrated marketing programmes that grow market share and drive performance in a fast-moving consumer goods environment.

You will guide cross-functional teams, manage product innovations, and coordinate with Sales, Trade Marketing, Supply Chain and external partners to ensure excellence in execution and measurable impact.

Qualifications

• Degree holder in Marketing, Business or related field from recognized universities.
• 7-9 years of FMCG brand marketing experience.
• Proven leadership with end-to-end ownership of brand plans and campaigns.
• Strong commercial acumen and understanding of consumer marketing and media fundamentals.
• Excellent stakeholder management and agency coordination skills.
• Strong project management and ability to manage multiple brands and priorities.

Responsibilities

• Develop and lead annual brand plans, integrated marketing strategies, product innovation and portfolio roadmap.
• Drive brand performance by leveraging consumer, shopper and market insights.
• Lead end-to-end planning and execution of ATL and marketing campaigns.
• Lead product innovation and renovation with cross-functional teams.
• Monitor brand performance and ROI, identify trends and opportunities.
• Manage brand marketing budget and optimize investment.
• Conduct market research and competitive analysis to inform strategy.

Skills

Brand management

Leadership

Market insights

Campaign management

Stakeholder management

Project management

Presentation skills

Bilingual (English/Malay)

Education

Bachelor's degree in Marketing/Business or related field

Job description

Gentle Supreme Sdn Bhd is seeking a senior Brand Manager to lead the development and execution of brand strategy, annual plans, and integrated marketing programmes that grow market share and drive performance in a fast-moving consumer goods environment.

You will guide cross-functional teams, manage product innovations, and coordinate with Sales, Trade Marketing, Supply Chain and external partners to ensure excellence in execution and measurable impact.