Brand Strategy Lead for Growth & Innovation

Gentle Supreme Sdn Bhd; Subang Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

Gentle Supreme Sdn Bhd seeks a senior brand leader to steer brand strategy, annual plans, and integrated marketing initiatives across portfolios. You will lead cross-functional teams and external partners to drive sustained growth, market share, and business performance.

The role requires deep FMCG brand marketing experience, strong leadership, and a data-driven mindset to translate insights into action. English and Malay fluency are essential, Mandarin preferred.

Qualifications

• Degree holders in Marketing or Business preferred.
• 7–9 years in FMCG brand marketing.
• Proven leadership with end-to-end ownership of campaigns.
• Strong commercial acumen and understanding of media fundamentals.
• Excellent stakeholder management and agency coordination skills.
• Strong project management and multi-brand capability.
• Fluent in English and Malay; Mandarin preferred.
• Excellent presentation and storytelling skills.

Responsibilities

• Develop and lead annual brand plans and integrated marketing strategies.
• Drive category and brand performance using consumer, shopper, and market insights.
• Lead end-to-end planning and execution of ATL marketing campaigns.
• Oversee product innovation and renovation with cross-functional teams.
• Monitor brand performance, ROI, and market trends to identify opportunities.
• Manage brand marketing budget and optimise investment for impact.
• Conduct market research, brand health tracking, and competitive analysis.

Skills

Brand strategy

Brand planning

Campaign execution

Leadership

Stakeholder management

Project management

Presentation

Storytelling

Data-driven

Analytical

English

Malay

Mandarin (preferred)

Education

Degree in Marketing/Business

Job description

Gentle Supreme Sdn Bhd seeks a senior brand leader to steer brand strategy, annual plans, and integrated marketing initiatives across portfolios. You will lead cross-functional teams and external partners to drive sustained growth, market share, and business performance.

The role requires deep FMCG brand marketing experience, strong leadership, and a data-driven mindset to translate insights into action. English and Malay fluency are essential, Mandarin preferred.