Pharma Brand Manager - Growth & Launch Lead

BiO-LiFE Marketing Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

BiO-LiFE Marketing Sdn Bhd is seeking a Brand Manager (Pharma) to guard and grow our healthcare/OTC brands. You will develop annual brand marketing plans, collaborate with sales, trade marketing, design, regulatory and supply teams, and lead product initiatives from concept to launch.

You will drive integrated campaigns, analyze market data, and manage budgets while ensuring compliance with healthcare advertising standards.

Qualifications

• Bachelor’s Degree in Marketing, Science, Nutritionist, or related field.
• Minimum 5 years of marketing experience in FMCG, healthcare, health supplement, pharmaceutical, or related industries.
• Strong experience in marketing strategy, brand building, new product development, as well as creative development and marketing campaign execution.
• Strong communication, analytical, presentation, project management, and execution skills.
• Ability to manage multiple projects, meet deadlines, and work effectively with cross-functional teams.

Responsibilities

• Work with Marketing Manager to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
• Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Lead and develop integrated marketing strategies and campaigns for new product launches and driving growth of existing brands. This includes carrying out post campaign evaluation to drive learning & development.
• Provide in-depth analysis and findings with plan of actions in monthly basis using market share, sell out (when available) and sell in data.
• Manage, plan and execute brand launch campaign and event activities.
• Develop and lead promotional activities including promotional pack with mechanic with trade marketing.
• Responsible in managing brand budget. Monitor and control Advertising & promotions, A&P expenditure within budget allocations.
• Lead on-going analysis and review of consumer, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
• Work with Visual, Brand and Communication (VBC) to produce materials of visual impact and within brand and advertisement guidelines.
• Actively involved in monthly inventory sales forecast and monitoring. Lead person to update commercial team of any changes in stocks movement e.g. Out of stocks, delay etc.
• To work closely with trade marketing and sales team on all strategies, activities and implementation.
• Familiar with digital and social media concept.
• Familiar and comply to advertisement compliance for healthcare products.

Skills

Brand management

Marketing strategy

New product development

Creative development

Campaign execution

Communication

Analytics

Project management

Education

Bachelor’s degree in Marketing or related field

Job description

BiO-LiFE Marketing Sdn Bhd is seeking a Brand Manager (Pharma) to guard and grow our healthcare/OTC brands. You will develop annual brand marketing plans, collaborate with sales, trade marketing, design, regulatory and supply teams, and lead product initiatives from concept to launch.

You will drive integrated campaigns, analyze market data, and manage budgets while ensuring compliance with healthcare advertising standards.