Brand Manager (Beauty/FMCG)

Konvy; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Konvy is seeking a strategic Brand & Portfolio Leader in Kuala Lumpur to drive brand positioning, portfolio strategy, and product roadmaps. You will collaborate with regional product development and local marketing teams to translate brand strategies into competitive products and sustainable growth.

This hands-on role combines strategic thinking with commercial analysis and cross-functional execution, requiring strong stakeholder management and a passion for beauty and personal care brands.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or related discipline.
• 5–8+ years of relevant brand/portfolio management experience.
• Experience in beauty, skincare, cosmetics, or personal care preferred.
• Proven track record with brands and measurable commercial results.
• Strong ability to interpret sales, margin and product performance data.
• Experience collaborating with product development, sourcing, marketing and commercial teams.
• Strong communication, stakeholder management, and project management skills.
• English fluency; Mandarin beneficial for China-based collaboration.

Responsibilities

• Develop and refine brand positioning, target consumer profiles and differentiation strategies.
• Manage brand and SKU portfolios including product architecture and lifecycle management.
• Analyze brand performance across markets and translate insights into commercial recommendations.
• Translate brand/portfolio strategies into product requirements and development priorities.
• Coordinate cross-functional teams for product concept, validation, launch and lifecycle decisions.
• Lead regular brand and portfolio reviews and annual planning.

Skills

Brand management

Category management

Product marketing

Portfolio management

Commercial analytics

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Power BI

Job description

This role will be responsible for brand positioning, portfolio strategy, category and SKU planning, product roadmaps, and ongoing brand performance optimization.

You will work closely with regional product development teams ,as well as local commercial and marketing teams, to translate brand strategies into competitive products and sustainable business growth.

This is a hands-on role combining strategic thinking, commercial analysis, and cross-functional execution.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and refine brand positioning, target consumer profiles, brand propositions, and differentiation strategies.
• Define the strategic role and growth opportunities of each brand within the overall portfolio.
• Identify opportunities to strengthen brand competitiveness and long-term market relevance.
• Ensure consistent brand positioning and product strategy across markets while considering local consumer needs.

2. Brand & Product Portfolio Management

• Manage and optimize brand and SKU portfolios, including product architecture, price ladders, hero products, and product lifecycle.
• Identify portfolio gaps, overlapping products, underperforming SKUs, and opportunities for product upgrades or extensions.
• Develop and maintain category and product roadmaps aligned with business priorities.
• Recommend portfolio investment priorities based on consumer demand, commercial potential, and profitability.

3. Commercial & Performance Management

• Analyze brand and SKU performance across markets, channels, and product categories.
• Evaluate sales trends, gross margins, pricing, competitive performance, and product profitability.
• Identify opportunities to scale winning products and improve underperforming products.
• Translate performance insights into clear commercial recommendations and action plans.
• Partner with country commercial teams to align brand strategies with local business opportunities.

4. Product Development & Cross-functional Collaboration

• Translate brand and portfolio strategies into clear product requirements and development priorities.
• Work closely with Thailand and China product development teams throughout product concept, feasibility, sampling, validation, and launch preparation.
• Coordinate key product milestones, priorities, and cross-functional decisions.
• Ensure product development remains aligned with brand positioning, target consumers, pricing, and commercial objectives.
• Support product launch readiness and post-launch performance reviews.
• Lead regular brand and portfolio reviews.
• Develop recommendations for product launches, extensions, upgrades, and discontinuation.
• Support annual brand planning and medium-term portfolio development.
• Present business insights, portfolio recommendations, and strategic proposals to management.

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related discipline.
• 5–8+ years of relevant experience in brand management, category management, product marketing, or portfolio management.
• Experience in beauty, skincare, cosmetics, personal care, or related consumer goods is strongly preferred.
• Proven experience managing brands, product portfolios, or product categories with measurable commercial results.
• Strong understanding of consumer positioning, pricing, product strategy, and competitive differentiation.
• Strong analytical and commercial skills, including the ability to interpret sales, margin, and product performance data.
• Experience working with product development, sourcing, marketing, and commercial teams.
• Ability to independently develop recommendations and drive cross-functional initiatives.
• Strong communication, stakeholder management, and project management skills.
• Good command of English. Mandarin proficiency is an advantage for collaboration with China-based teams.
• Willingness to travel regionally when required.

What We Are Looking For

• A strategic thinker with strong commercial judgment.
• Someone who can see the bigger picture across brands and categories while staying close to product-level details.
• A hands-on manager who can turn analysis into clear priorities and measurable actions.
• Someone who takes ownership, challenges assumptions, and works effectively across different markets and functions.
• A builder who enjoys developing brands and creating structure in a fast-growing business.