Brand Growth Specialist – Premium Beverages

Carlsberg Group; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

Carlsberg Malaysia is seeking an Assistant Brand Manager for the 1664 brand team to drive premium positioning and growth through integrated campaigns, experiential activations, trade programmes and innovation initiatives.

You will translate global brand strategy into locally relevant campaigns, manage end-to-end execution across channels, monitor brand health and partner with Sales, Finance and Insights to deliver disciplined investment and strong market readiness.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or related discipline.
• 3–5 years’ experience in brand marketing, integrated marketing or category marketing, preferably FMCG/beverages/consumer brands.
• Experience supporting or leading integrated campaigns across digital, social, influencer, PR, experiential and trade channels.
• Strong consumer and cultural curiosity with an eye for premium lifestyle and trends.

Responsibilities

• Prepare Support Marketing Manager in developing annual brand plans, growth priorities and activation calendars for 1664.
• Translate global brand strategy into locally relevant campaigns while safeguarding 1664’s premium identity.
• Manage end-to-end campaign execution across paid, owned and earned channels.
• Support development of consumer experiences and rituals to drive trial and conversion.
• Partner with agencies and manage day-to-day across creative, media, social, events and production partners.
• Collaborate with Sales, Channel Marketing, Supply Chain, Finance, Legal and Insights for market readiness.
• Track brand health and campaign performance; convert findings into recommendations.
• Manage budgets and campaign phasing with disciplined investment.

Skills

Brand marketing

Campaign management

Digital marketing

Analytical thinking

Communication in English

Education

Bachelor's Degree in Marketing, Business Administration, Economics, Communications or related discipline

Job description

Carlsberg Malaysia is seeking an Assistant Brand Manager for the 1664 brand team to drive premium positioning and growth through integrated campaigns, experiential activations, trade programmes and innovation initiatives.

You will translate global brand strategy into locally relevant campaigns, manage end-to-end execution across channels, monitor brand health and partner with Sales, Finance and Insights to deliver disciplined investment and strong market readiness.