Brand & Growth Leader — Retail & Digital

Bell Ward Malaysia; Selangor; On-site; MYR 300,000 - 500,000; Full time

Job summary

Bell Ward Malaysia is seeking a commercially driven Head of Brand and Communications to lead the next phase of brand and business growth. This senior role blends consumer insight with brand storytelling, retail activation and digital engagement, steering a large marketing team in a fast-paced environment.

You will own end-to-end marketing strategy across brand, product innovation, promotions, pricing, and customer lifecycle, while collaborating with operations, finance and product teams to align

Qualifications

• Bachelor’s Degree in Marketing or equivalent.
• Minimum ten (10) years of progressive marketing experience, ideally within food retail, FMCG, consumer, hospitality, retail, or highly consumer-centric industries.
• Strong exposure to consumer-led portfolio and brand management within complex, fast-moving businesses.

Responsibilities

• Lead the overall marketing agenda across brand, product innovation, promotions, pricing, and customer growth.
• Drive commercially effective campaigns that unlock demand and accelerate revenue growth across stores and ordering platforms.
• Own product portfolio strategy, including role matrix management by channel, segment, profitability, and strategic priorities.
• Partner closely with operations, finance, product, and commercial teams to align marketing initiatives with business objectives.
• Lead integrated brand and campaign development across ATL, BTL, digital, CRM, social, retail, and media channels.

Job description

Bell Ward Malaysia is seeking a commercially driven Head of Brand and Communications to lead the next phase of brand and business growth. This senior role blends consumer insight with brand storytelling, retail activation and digital engagement, steering a large marketing team in a fast-paced environment.

You will own end-to-end marketing strategy across brand, product innovation, promotions, pricing, and customer lifecycle, while collaborating with operations, finance and product teams to align