Brand & Growth Lead, Retail & Digital

Bell Ward; Shah Alam; On-site; MYR 250,000 - 420,000; Full time

Job summary

Bell Ward, a leading and fast-growing food retail brand, seeks a commercially driven Head of Brand and Communications to steer end-to-end marketing strategy across brand, product innovation, promotions, and customer lifecycle. You will manage a sizable marketing team in a dynamic environment, driving growth through integrated campaigns across stores, digital touchpoints, and retail channels.

You will lead brand stewardship, pricing strategies, and consumer insights to unlock revenue, while

Qualifications

• Bachelor's Degree in Marketing or equivalent.
• Minimum 10 years of progressive marketing experience, ideally in food retail, FMCG, consumer, hospitality, retail, or highly consumer-centric industries.
• Strong exposure to consumer-led portfolio and brand management within complex, fast-moving businesses.
• Proven experience managing strong consumer brands and driving sustained brand growth.
• Strong commercial acumen with hands-on experience in pricing, promotions, product strategy, and performance analytics.
• Deep understanding of integrated marketing communications, brand building, and retail activation.
• Experience working with leading creative and media agencies.
• Strong understanding of digital ecosystems, customer journeys, CRM, and loyalty programs.
• Entrepreneurial mindset with strong commercial instincts and creative problem-solving ability.
• Culturally aware, trend-sensitive, and highly attuned to evolving consumer behavior.
• Agile, resilient, and comfortable operating in a fast-paced, high-growth environment.
• Strong people leadership capabilities with the maturity and presence to lead large cross-functional teams.

Responsibilities

• Lead the overall marketing agenda across brand, product innovation, promotions, pricing, and customer growth.
• Drive commercially effective campaigns that unlock demand and accelerate revenue growth across stores and ordering platforms.
• Develop and execute pricing and promotional strategies grounded in consumer behavior and commercial analytics.
• Own product portfolio strategy, including role matrix management by channel, segment, profitability, and strategic priorities.
• Partner closely with operations, finance, product, and commercial teams to align marketing initiatives with business objectives.
• Lead consumer and market insight initiatives to identify growth opportunities, whitespace, and evolving customer behaviors.
• Build clear customer segmentation and value propositions that support long-term brand growth.
• Translate strategic insights into practical execution tactics that drive immediate commercial impact.
• Continuously monitor market trends, competition, and retail dynamics to sharpen brand competitiveness.
• Steward and evolve the brand identity, positioning, and overall brand world.
• Lead integrated brand and campaign development across ATL, BTL, digital, CRM, social, retail, and media channels.
• Manage and collaborate with creative, media, and strategic agency partners to deliver high-quality, culturally relevant work.
• Drive innovative and culturally in-tune campaigns that strengthen brand love and customer engagement.
• Ensure creative excellence while balancing speed, agility, and commercial effectiveness.
• Develop marketing strategies across physical stores, third-party platforms, and owned digital channels.
• Drive local retail activations and channel-specific growth initiatives.
• Stay closely connected to on-ground retail dynamics and customer experiences to identify tactical opportunities.
• Lead customer engagement strategies across owned digital platforms and customer touchpoints.
• Partner with digital and technology teams to strengthen digital ecosystem capabilities and customer journeys.
• Improve customer acquisition, retention, engagement, and lifetime value through data-informed marketing initiatives.
• Develop and optimize loyalty, rewards, and CRM strategies to strengthen customer retention and frequency.
• Build lifecycle marketing programs that improve repeat purchase behavior and deepen customer relationships.
• Lead, mentor, and inspire a sizable marketing organization.
• Foster a high-performance, collaborative, agile, and growth-oriented culture.
• Balance strategic leadership with hands-on execution in a highly dynamic environment.
• Champion creativity, resilience, empathy, and accountability across the team.

Skills

Brand management

Marketing strategy

Team leadership

Digital marketing

Pricing & promotions

Consumer insights

Agency partnerships

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing analytics tools

Job description

Bell Ward, a leading and fast-growing food retail brand, seeks a commercially driven Head of Brand and Communications to steer end-to-end marketing strategy across brand, product innovation, promotions, and customer lifecycle. You will manage a sizable marketing team in a dynamic environment, driving growth through integrated campaigns across stores, digital touchpoints, and retail channels.

You will lead brand stewardship, pricing strategies, and consumer insights to unlock revenue, while