Brand Growth Lead - Dairy and Culinary Marketing

Lactalis-Mainland Dairy; Selangor; On-site; MYR 60,000 - 120,000; Full time

Job summary

Lactalis-Mainland Dairy is seeking a Marketing professional in Malaysia to develop and execute data-driven, well-structured marketing plans for the Dairyfood & Culinary portfolio. The role focuses on brand growth, equity, and engaging consumers and customers across all touchpoints.

The position requires 3–5 years in marketing or related commercial roles with FMCG experience; proactive, agile, and able to lead cross-functional initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 3-5 years of experience in Marketing, Branding, Category Management or related commercial roles.
• Experience in FMCG industries, preferably in Dairy, Culinary or F&B categories.
• Results-driven with strong ownership of deliverables.
• Proactive and agile.

Responsibilities

• Support the development of brand and marketing plans that drives growth, profitability and equity of the Dairyfood and Culinary portfolio.
• Monitor, analyse and prepare market, consumer, customer and brand performance data using market research tools (e.g., Nielsen, Kantar, Brand Health Tracker).
• Support the development and commercialisation of innovation, renovation and portfolio optimisation initiatives.
• Coordinate with cross-functional teams to meet deliverables and timelines.

Skills

Brand management

Marketing strategy

Category management

FMCG awareness

Education

Bachelor’s degree in Marketing or Business

Job description

Lactalis-Mainland Dairy is seeking a Marketing professional in Malaysia to develop and execute data-driven, well-structured marketing plans for the Dairyfood & Culinary portfolio. The role focuses on brand growth, equity, and engaging consumers and customers across all touchpoints.

The position requires 3–5 years in marketing or related commercial roles with FMCG experience; proactive, agile, and able to lead cross-functional initiatives.