Brand Growth Lead, UHT Dairy

FrieslandCampina; Petaling Jaya; Presencial; MYR 96.000 - 144.000; Jornada completa

Descripción de la vacante

FrieslandCampina in Petaling Jaya seeks a Brand Manager for Dutch Lady UHT to lead the brand strategy and marketing plan in line with our OpCo goals. You will shape the portfolio, manage the budget, and drive activation across channels with internal teams and agencies.

You will develop media communications, pursue brand innovation, and analyze market data to refine the strategy, while coordinating projects and reporting outcomes to stakeholders.

Responsabilidades

• Brand/Marketing Strategy: support to develop strategy for Dutch Lady UHT portfolio in line with consumer and business objectives.
• Operational plan and budget: develop and manage the operational plan and budget for the Dutch Lady UHT portfolio, including A&P, and implement after approval.
• Activation and promotion: create and execute activation and promotion plans with Customer/Channel teams and agencies.
• Brand/media communication: develop media/brand communication plans and oversee execution and evaluation to meet marketing objectives.
• Innovation: generate ideas for innovation and translate viable ideas into executable plans.
• Analysis: interpret market insights and data to improve brand strategy and plans.
• Advice and reporting: provide commercial insights and updates, highlighting opportunities and risks, and propose actions.
• Projects: define, plan, and coordinate projects within project management guidelines.

Descripción del empleo

FrieslandCampina in Petaling Jaya seeks a Brand Manager for Dutch Lady UHT to lead the brand strategy and marketing plan in line with our OpCo goals. You will shape the portfolio, manage the budget, and drive activation across channels with internal teams and agencies.

You will develop media communications, pursue brand innovation, and analyze market data to refine the strategy, while coordinating projects and reporting outcomes to stakeholders.