Brand Growth & Campaign Lead

Kens Apothecary; Kuala Lumpur; On-site; MYR 89,000 - 134,000; Full time

Job summary

Kens Apothecary is seeking an Assistant Brand Manager to own a category and brand portfolio, translating strategy into locally relevant, executable marketing plans and trade activations.

You will lead end-to-end campaigns across retail, digital, PR, e-commerce, CRM, and trade channels while coordinating with brand principals and cross-functional teams to ensure on-brand execution and business growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or related field.
• Minimum 3 years of hands-on brand management experience.
• Experience in beauty, fragrance, FMCG, luxury brands preferred.
• Experience managing brand principals, agencies, or external partners is advantageous.

Responsibilities

• Lead end-to-end brand planning and campaign execution.
• Develop annual marketing plans across launches, innovation, promotions, events and activations.
• Collaborate with internal teams and brand principals to align strategy.
• Monitor performance, budgets, and campaign effectiveness.

Skills

Brand management

Marketing

Strategic thinking

Analytical ability

Stakeholder management

Education

Bachelor’s Degree in Marketing or related field

Tools

Excel

Job description

Kens Apothecary is seeking an Assistant Brand Manager to own a category and brand portfolio, translating strategy into locally relevant, executable marketing plans and trade activations.

You will lead end-to-end campaigns across retail, digital, PR, e-commerce, CRM, and trade channels while coordinating with brand principals and cross-functional teams to ensure on-brand execution and business growth.