Luxury Beauty Brand Marketing Executive

Kens Apothecary; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Job summary

Kens Apothecary in Kuala Lumpur seeks a Senior Brand Executive to partner with the Brand Manager, executing brand strategies and campaigns across retail, digital, PR, and events. You will liaise with global principals and agencies to localize initiatives that enhance brand equity in a premium beauty environment.

Role requires 2–4 years in brand marketing, strong project management, and excellent communication.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, or related discipline.
• 2–4 years of brand marketing, marketing communications, trade marketing, or related roles.
• Experience in beauty, fragrance, luxury retail, FMCG, lifestyle, or consumer brands preferred.

Responsibilities

• Support Brand Manager in executing annual brand plans, marketing calendars, and commercial strategies.
• Localize and execute brand initiatives in line with global guidelines across retail, digital, PR, and events.
• Monitor brand performance and strengthen equity and market presence.
• Plan and execute customer-facing events, product launches, and experiential activations.
• Collaborate with agencies, suppliers, and internal teams to deliver campaigns on time and within budget.
• Develop brand presentations, campaign recaps, and stakeholder updates.

Skills

Brand marketing

Project management

Stakeholder management

Communication

Analytical skills

Excel

PowerPoint

Team collaboration

Agency/vendor liaison

Education

Bachelor's Degree in Marketing/Business/Public Relations

Tools

Excel

PowerPoint

Job description

Kens Apothecary in Kuala Lumpur seeks a Senior Brand Executive to partner with the Brand Manager, executing brand strategies and campaigns across retail, digital, PR, and events. You will liaise with global principals and agencies to localize initiatives that enhance brand equity in a premium beauty environment.

Role requires 2–4 years in brand marketing, strong project management, and excellent communication.