Brand Executive

Luxasia Group; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

Luxasia Group in Kuala Lumpur is seeking a Brand Manager to oversee brand objectives and ensure alignment across marketing, sales, and finance teams. The ideal candidate will have a marketing degree and at least 1 year of experience in managing brands, preferably in FMCG or retail.

Responsibilities include planning brand strategies, managing investments, and driving e-Commerce initiatives. Excellent communication and analytical skills are essential for success in this dynamic role, and fluency in both English and Bahasa is required.

Qualifications

• At least 1 year of experience in FMCG or retail managing a brand.
• Experience managing skincare/fragrance brand is an advantage.
• Bilingual in English & Bahasa.

Responsibilities

• Plan and execute brand objectives and KPIs.
• Manage brand investments and ROI.
• Collaborate with teams for forecasting and business needs.
• Develop e-Commerce strategies to enhance brand engagement.

Skills

Strategic mindset

Strong communication skills

Multi-tasking

Analytical skills

Leadership qualities

Education

Degree in marketing or related business

Tools

Microsoft Excel

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic OneTeam of 2700 talents across a growing footprint of 15 markets.

Key Responsibilities

• Plan and execute brand & business objectives; KPIs.
• Manage brand A&P and P&L to ensure brand investments & ROI are maximized.
• Work closely with demand planning team on forecasting future launches and monthly business needs.
• Plan and execute commercial business plans with Senior Brand Manager.
• Work with marketing team to develop integrated marketing plans from product launches and promotion mechanics to grow and build brands.
• Develop e-Commerce strategies to increase brand engagement and sales.
• Develop, drive and execute brand merchandising guidelines & adhere across all different retail channel distribution.
• Be ‘hands on’ and independently lead the brand by working closely with cross functional teams from sales, marketing, finance, and operations to achieve brand objectives.
• Work closely with trade partners to ensure brands exposure and mechanics are consistently managed and well presented.

Qualifications

• Degree in marketing or related business with at least 1 year in FMCG company or in retail managing a brand.
• Candidate with prior experience managing skincare/fragrance brand an added advantage.
• Strategic mindset, analytical & insights driven to create opportunities.
• Strong communication & interpersonal skills, bi-lingual (English & Bahasa).
• Team player, self-confident with strong leadership qualities.
• Independent & Innovative, multi-task and good time management skills.
• A go-getter with an attitude to outperform and deliver excellent results continuously.
• Well versed with Microsoft Excel.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.