Brand & Content Associate

Pure Form; Malaysia; On-site; MYR 40,000 - 60,000; Full time

Job summary

Pure Form in Malaysia is seeking a Brand & Content Associate to execute content and brand communications across Singapore markets. You will collaborate with the Brand & Content Strategist to bring our wellness brand to life through engaging content across social media, eCommerce, and digital channels.

This role suits a creative storyteller and copywriter who can translate scientific wellness concepts into consumer-friendly messages, plan campaigns, and manage content calendars across TikTok,

Qualifications

• Based in Malaysia with 1-3 years in content creation, copywriting, social media, or digital marketing.
• Excellent English copywriting and editing with a strong portfolio.
• Experience creating content for TikTok, Instagram, Facebook, and other digital platforms.
• Strong understanding of Singapore consumer behavior and local social media trends.
• Ability to translate technical or scientific information into engaging consumer-friendly content.
• Highly organized with strong attention to detail and excellent project coordination skills.
• Passion for wellness, lifestyle, health, beauty, or consumer brands.

Responsibilities

• Translate regional brand strategies into locally relevant content and campaigns.
• Adapt regional campaigns to resonate with Singapore consumers while maintaining brand consistency.
• Collaborate with regional stakeholders to influence future campaigns and launches.
• Identify local cultural moments, wellness trends, and market opportunities.
• Develop monthly content strategies and campaigns aligned with business objectives.
• Own and manage the content calendar across TikTok, Instagram, Facebook, and other platforms.
• Translate product benefits and wellness insights into engaging content.
• Plan content around launches, promotions, partnerships, and seasonal campaigns.
• Ensure consistent brand voice and storytelling across channels.
• Identify opportunities to improve content performance through experimentation.
• Collaborate with designers, editors, creators, healthcare professionals, and marketing teams.
• Write and refine captions, scripts, hooks, and storytelling frameworks.
• Support integrated campaigns and product launches.
• Stay ahead of social media trends and formats.
• Coordinate content production timelines for campaigns.
• Support shoots and production planning where required.
• Drive content messaging across Shopify and major marketplaces.
• Develop product listing content, promotional assets, and educational content.
• Translate science into consumer-friendly messaging.
• Ensure alignment between social content and product pages.
• Work with Growth to optimize storytelling across touchpoints.
• Monitor and analyze content performance and report insights.
• Benchmark competitors and industry leaders for inspiration.
• Turn insights into actionable optimization recommendations.
• Develop briefs and creative direction for creators and ambassadors.
• Support influencer campaigns and community-building efforts.
• Ensure partnerships align with brand values and compliance.

Skills

Content creation

Copywriting

Social media management

Digital marketing

TikTok & Instagram

Content localization

Tools

Shopify

Canva

CapCut

Adobe Creative Suite

Job description

Join Pure Form as we build the future of wellness in Southeast Asia.

We’ve grown into the top supplement brand by making science-backed wellness more accessible through thoughtfully formulated products. Today, we're expanding across ASEAN with our regional headquarters in Singapore - bringing our vision to millions more.

But we're not just building a supplement company.

We're building a lifestyle brand that champions progress and holistic wellness. We believe the habits people practice every day shape the lives they live, and our mission is to help them supplement the good.

If you're excited by ambitious goals, high standards, rapid growth, and the opportunity to build an iconic consumer brand from Southeast Asia - for the world, we'd love to meet you.

Role Overview

Pure Form is looking for a Brand & Content Associate based in Malaysia to support the execution of content and brand communications across the Singapore market.

Working closely with the Brand & Content Strategist, you'll help bring our brand to life through engaging content across social media, eCommerce, and digital marketing channels. This role is ideal for a creative storyteller and strong copywriter who enjoys creating content that educates, inspires, and connects with consumers.

If you're passionate about wellness, social media, and creating content that people genuinely enjoy, we'd love to hear from you.

Key Responsibilities

1. Brand Localization & Market Insights

• Translate regional brand strategies into locally relevant content, campaigns, and consumer messaging.
• Adapt regional campaigns and global brand initiatives to resonate with Singapore consumers while maintaining brand consistency.
• Partner with regional stakeholders to ensure local insights influence future campaigns and product launches.
• Identify local cultural moments, consumer behaviors, wellness trends, parenting conversations, and market opportunities.
• Monitor competitors, industry developments, and emerging content trends within the wellness, supplements, and family sectors.
• Provide recommendations to improve local brand relevance, engagement, and market penetration.
• Develop monthly content strategies and campaign plans aligned with business and brand objectives.
• Own and manage the content calendar across TikTok, Instagram, Facebook, and other relevant platforms.
• Translate product benefits, ingredient education, and wellness insights into engaging, consumer-friendly content.
• Plan content around product launches, promotions, partnerships, seasonal moments, and brand campaigns.
• Ensure consistency in brand voice, messaging, and storytelling across all channels.
• Identify opportunities to improve content performance through experimentation, emerging formats, and consumer insights.
• Maintain a healthy balance between educational, community-building, and conversion-focused content.

3. Social Media & Campaign Execution

• Collaborate with designers, video editors, creators, healthcare professionals, and marketing teams to execute content initiatives.
• Write and refine content briefs, captions, scripts, hooks, and storytelling frameworks.
• Support the development and execution of integrated marketing campaigns and product launches.
• Stay ahead of social media trends, platform updates, and content formats to keep brand content relevant and competitive.
• Coordinate content production timelines to ensure campaigns launch smoothly across all channels.
• Support content shoots, creator sessions, and production planning where required.

4. eCommerce & Product Content

• Drive content messaging across eCommerce touchpoints, including Shopify, TikTok Shop, Lazada, Shopee, and marketplace channels.
• Develop and optimize:
• Product listing content
• Campaign and promotional assets
• Educational product content
• Landing page copy
• Translate scientific, nutritional, and ingredient information into clear, consumer-friendly messaging.
• Ensure alignment between social content, product pages, and customer acquisition campaigns.
• Work closely with Growth to optimize product storytelling across acquisition and conversion touchpoints.

5. Performance & Content Optimization

• Monitor and analyze content performance across social and eCommerce platforms.
• Identify high-performing content themes, formats, and messaging approaches.
• Use data and consumer insights to continuously improve content effectiveness.
• Present monthly reports, learnings, and recommendations to internal stakeholders.
• Benchmark leading wellness, supplement, parenting, and lifestyle brands for inspiration and optimization opportunities.
• Turn performance insights into actionable recommendations that improve future campaigns and content planning.

6. Creator & Community Development

• Develop content briefs and creative direction for creators, influencers, healthcare professionals, and brand ambassadors.
• Support creator partnerships, user-generated content initiatives, and community-building efforts.
• Identify opportunities to amplify high-performing creator content across brand-owned channels.
• Ensure all partnerships align with brand values, compliance requirements, and communication standards.

Requirements

• Based in Malaysia
• 1-3 years of experience in content creation, copywriting, social media, or digital marketing.
• Excellent English copywriting and editing skills with a strong portfolio of written content.
• Experience creating content for TikTok, Instagram, Facebook, and other digital platforms.
• Strong understanding of Singapore consumer behavior and local social media trends.
• Ability to translate technical or scientific information into engaging consumer-friendly content.
• Highly organized with strong attention to detail and excellent project coordination skills.
• Passion for wellness, lifestyle, health, beauty, or consumer brands.

Nice to Have

• Experience in wellness, health supplements, functional nutrition, beauty, or healthcare brands.
• Basic photography, video editing, Canva, CapCut, or Adobe Creative Suite skills.
• Experience supporting influencer, creator, or UGC campaigns.
• Familiarity with Shopify, Shopee, Lazada, TikTok Shop, or other eCommerce platforms.
• Experience working with regulated or science-backed consumer brands.