Brand Building

ParagonCorp; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

ParagonCorp in Kuala Lumpur seeks a Brand Builder to turn consumer insights into impactful brand strategies and campaigns. You’ll work across teams to build brands, develop campaigns, and bring ideas to life across channels.

You will translate strategies into campaigns, launches, budgeting, and cross-channel activation while partnering with CMIs and marketing groups to ensure cohesive brand activation. A marketing degree and strong storytelling are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong analytical skills with the ability to turn data and insights into actionable recommendations.
• Creative thinker with a passion for brands, innovation, and storytelling.
• Strong communication and presentation skills.
• Collaborative and comfortable working with cross-functional teams.
• Able to manage multiple priorities in a fast-paced environment.
• Detail-oriented, proactive, and results-driven.
• Familiarity with digital marketing tools and platforms is a plus.

Responsibilities

• Support the development and execution of brand plans, from short-term activations to longer-term strategies.
• Translate brand strategies into clear and actionable marketing initiatives, including campaigns, product launches, communication, and budgeting.
• Work with CMIs to identify consumer insights, market opportunities, and trends.
• Collaborate with Digital, Media, and PR teams to develop and execute integrated brand campaigns.
• Partner with Commercial Marketing & Market Development teams to ensure effective brand activation across channels and areas.
• Develop creative ideas for existing products and new product development (NPD) in collaboration with Brand Development and Product Acceleration teams.
• Monitor execution to ensure brand initiatives are delivered effectively, efficiently, and in line with business objectives.

Skills

Analytical skills

Communication skills

Cross-functional collaboration

Detail-oriented

Creative thinking

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Digital marketing tools

Job description

As a Brand Building, you’ll play a key role in turning consumer insights and business opportunities into impactful brand strategies and campaigns. You’ll work closely with cross-functional teams to build brands, develop campaigns, and bring ideas to life across different channels.

What You'll Do

• Support the development and execution of brand plans, from short-term activations to longer-term strategies.


• Translate brand strategies into clear and actionable marketing initiatives, including campaigns, product launches, communication, and budgeting.


• Work with Consumer & Market Insights (CMI) to identify consumer insights, market opportunities, and trends.


• Collaborate with Digital, Media, and PR teams to develop and execute integrated brand campaigns.


• Partner with Commercial Marketing & Market Development teams to ensure effective brand activation across channels and areas.


• Develop creative ideas for existing products and new product development (NPD) in collaboration with Brand Development and Product Acceleration teams.


• Monitor execution to ensure brand initiatives are delivered effectively, efficiently, and in line with business objectives.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Strong analytical skills with the ability to turn data and insights into actionable recommendations.


• Creative thinker with a passion for brands, innovation, and storytelling.


• Strong communication and presentation skills.


• Collaborative and comfortable working with cross-functional teams.


• Able to manage multiple priorities in a fast-paced environment.


• Detail-oriented, proactive, and results-driven.


• Familiarity with digital marketing tools and platforms is a plus.