Branch Manager (Affluent)

RHB Group; Sarawak; On-site; MYR 110,000 - 190,000; Full time

Job summary

RHB Group in Sarawak seeks an experienced Branch Manager to lead an affluent-focused branch, delivering tailored banking solutions for high net-worth clients and advisory services. You will drive growth by guiding the branch sales and operations teams to achieve annual targets and ensure high standards of service and risk control.

You will oversee loans/financing, wealth and capital market products, bancassurance, deposits, and ensure effective cross-selling across conventional and Islamic

Qualifications

• Experience managing affluent/high net-worth clients.
• Ability to lead branch sales and operations to meet targets.
• Knowledge of loans/financing, wealth, bancassurance, deposit and capital market products.
• Strong compliance and risk-awareness for branch operations.

Responsibilities

• Develop and manage the branch sales and operations plan to achieve targets.
• Lead visitations and engagements with local communities.
• Jointly organize campaigns with Regional Sales Heads and marketing to promote Deposit, Wealth and e-Banking; grow SME/commercial/corporate customers.
• Set, review and communicate sales targets across the branch; monitor activities to ensure targets are met.
• Maintain cross-selling across products and approve quality credits per matrix.
• Develop and maintain a network of Affluent & HNI customers.
• Promote Bank core values and empower HR decisions on staff promotions and development.
• Ensure clear customer focus and high service standards; resolve complaints promptly.
• Ensure compliance to bank policies and no adverse audit findings.

Skills

Affluent banking leadership

Sales management

Customer service

Compliance

People management

Strategic planning

Banking product knowledge

Job description

• Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory
• Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT
• Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

Primary Objective

• Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory
• Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT
• Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

Key Responsibilities

Strategy and Planning

• Develop, implement and manage the branch sales and operations plan to achieve the branch target
• Lead and manage visitations and engagements with local communities
• Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank’s products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers

Sales Management

• Set, review and communicate sales targets to all levels of staff across the branch
• Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
• Maintain awareness of competitor activity and industry best practices
• Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
• Approve quality credits as per approving matrix
• Develop and maintain network of business contacts, especially Affluent & HNI customers

People Management

• Promote the core values of the Bank
• Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
• To adequately train and develop branch staff

Customer Service Management

• Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank
• Resolve customers’ complaints and attend to requests in a timely manner

Compliance

• Ensure no adverse reports on the branch audit findings
• Ensure compliance to policies and procedures set by the Bank