Branch Manager (Affluent)

RHB Banking Group; Kuching; On-site; MYR 120,000 - 180,000; Full time

Job summary

RHB Banking Group in Malaysia seeks a Branch Manager to lead an Affluent-focused branch serving high net-worth clients with investment advisory needs. You will guide the sales and operations teams to deliver annual targets while ensuring superior service and compliance.

Responsibilities include strategy planning, sales management, people development, customer service, and strong governance to maintain branch performance and risk controls.

Responsibilities

• Develop, implement and manage the branch sales and operations plan to achieve the branch target.
• Lead and manage visitations and engagements with local communities.
• Organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank's products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers.
• Set, review and communicate sales targets to all levels of staff across the branch.
• Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met.
• Maintain awareness of competitor activity and industry best practices.
• Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products).
• Approve quality credits as per approving matrix.
• Develop and maintain network of business contacts, especially Affluent & HNI customers.
• Promote the core values of the Bank.
• Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix.
• To adequately train and develop branch staff.
• Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank.
• Resolve customers’ complaints and attend to requests in a timely manner.
• Ensure no adverse reports on the branch audit findings.
• Ensure compliance to policies and procedures set by the Bank.

Job description

PRIMARY OBJECTIVE

• Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory
• Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT
• Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

KEY RESPONSIBILITIES

Strategy and Planning

• Develop, implement and manage the branch sales and operations plan to achieve the branch target
• Lead and manage visitations and engagements with local communities
• Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank's products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers

Sales Management

• Set, review and communicate sales targets to all levels of staff across the branch
• Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
• Maintain awareness of competitor activity and industry best practices
• Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
• Approve quality credits as per approving matrix
• Develop and maintain network of business contacts, especially Affluent & HNI customers

People Management

• Promote the core values of the Bank
• Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
• To adequately train and develop branch staff

Customer Service Management

• Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank
• Resolve customers’ complaints and attend to requests in a timely manner

Compliance

• Ensure no adverse reports on the branch audit findings
• Ensure compliance to policies and procedures set by the Bank